Relier Pairs 4.01 retail elements in marketVersion en ligne retail elements in marketing par Whitley Washington 1 Demographic segmentation 2 Indirect distribution 3 Financing 4 Market 5 Market concept 6 Marketing 7 Marketing mix 8 Psychographic segmentation 9 Promotion 10 Market segmentation 11 Geographic segmentation 12 Channel of distribution A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. The path a product takes to get from the producer to the consumer A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. Dividing the entire market into smaller groups having similar characteristics. Obtaining the money needed to cover the costs of operating a business. A business approach that directs all marketing efforts towards customer wants and needs. Communication used to inform, persuade, or remind people about a business’s products. Segmenting a market based on where a person lives The group of all potential customers. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts.
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