Relier Pairs 4.01 retail elements in marketVersion en ligne retail elements in marketing par Whitley Washington 1 Market 2 Demographic segmentation 3 Financing 4 Market concept 5 Psychographic segmentation 6 Marketing mix 7 Market segmentation 8 Geographic segmentation 9 Promotion 10 Indirect distribution 11 Marketing 12 Channel of distribution Communication used to inform, persuade, or remind people about a business’s products. The path a product takes to get from the producer to the consumer A business approach that directs all marketing efforts towards customer wants and needs. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. Dividing the entire market into smaller groups having similar characteristics. The group of all potential customers. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. Segmenting a market based on where a person lives A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. Obtaining the money needed to cover the costs of operating a business.
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