Relier Pairs 4.01 retail elements in marketVersion en ligne retail elements in marketing par Whitley Washington 1 Market concept 2 Market segmentation 3 Demographic segmentation 4 Marketing 5 Channel of distribution 6 Indirect distribution 7 Market 8 Promotion 9 Financing 10 Psychographic segmentation 11 Geographic segmentation 12 Marketing mix Segmenting a market based on where a person lives Dividing the entire market into smaller groups having similar characteristics. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. The group of all potential customers. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. Obtaining the money needed to cover the costs of operating a business. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Communication used to inform, persuade, or remind people about a business’s products. The path a product takes to get from the producer to the consumer A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. A business approach that directs all marketing efforts towards customer wants and needs. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries.
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