Organizational Buying Behavior QuizVersion en ligne Test your knowledge on organizational buying behavior and e-business in consumer behavior! par Jasmine Mariappan 1 What is organizational buying behavior? a The decision-making process used by organizations to purchase goods. b The behavior of consumers in retail stores. c The process of selling products online. d The marketing strategies for consumer goods. 2 Which factor influences organizational buying behavior the most? a Personal preferences of employees. b Seasonal sales promotions. c Organizational needs and goals. d Trends in social media. 3 What role does e-business play in organizational buying? a Eliminates the need for negotiation. b Increases the time needed for purchases. c Reduces the importance of product quality. d Facilitates easier access to suppliers and products. 4 Which is a key characteristic of organizational buyers? a They are primarily influenced by advertisements. b They prefer impulse buying. c They buy only for personal use. d They often make purchases in bulk. 5 What is a common type of organizational buying situation? a Impulse buy. b Straight rebuy. c New task purchase. d Consumer buying. 6 What is the primary goal of e-business in organizational buying? a To enhance social media presence. b To increase consumer brand loyalty. c To reduce product prices. d To streamline procurement processes. 7 Which of the following is NOT a factor in organizational buying behavior? a Product specifications. b Individual emotions. c Budget constraints. d Supplier reliability. 8 How does e-business impact supplier selection? a It limits supplier options. b It reduces the need for supplier evaluation. c It provides access to a wider range of suppliers. d It makes supplier selection irrelevant. 9 What is a 'new task' purchase in organizational buying? a A routine reorder of supplies. b A bulk purchase of existing products. c A purchase made for the first time. d A purchase made by consumers.
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