Relier Pairs ML Upper Unit 2Version en ligne Match par Мария Сивак 1 Product Feature 2 Product Placement 3 Marketing Mix 4 Market Penetration 5 Market Adaptation 6 Customer Retention 7 Customer Base 8 Product Portfolio 9 Brand Extension 10 Marketing Plan The number of customers a business serves and their diversity, which can include various segments of the market. Adjusting products or services based on cultural preferences and local market demands. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The overall framework that includes product, price, place, and promotion strategies used to market a product or service Strategies implemented to increase sales of existing products in the current market. A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. The unique characteristics or attributes of a product The activities aimed at keeping existing customers loyal and engaged with the brand over time. The range of products offered by a company to cater to different customer needs and preferences.
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