Relier Pairs ML Upper Unit 2Version en ligne Match par Мария Сивак 1 Brand Extension 2 Product Portfolio 3 Customer Base 4 Market Penetration 5 Marketing Plan 6 Product Placement 7 Market Adaptation 8 Product Feature 9 Marketing Mix 10 Customer Retention Strategies implemented to increase sales of existing products in the current market. Adjusting products or services based on cultural preferences and local market demands. The overall framework that includes product, price, place, and promotion strategies used to market a product or service The number of customers a business serves and their diversity, which can include various segments of the market. The activities aimed at keeping existing customers loyal and engaged with the brand over time. The unique characteristics or attributes of a product A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The range of products offered by a company to cater to different customer needs and preferences. A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity.