Relier Pairs ML Upper Unit 2Version en ligne Match par Мария Сивак 1 Marketing Mix 2 Product Portfolio 3 Market Adaptation 4 Brand Extension 5 Product Feature 6 Product Placement 7 Customer Retention 8 Market Penetration 9 Customer Base 10 Marketing Plan Strategies implemented to increase sales of existing products in the current market. The overall framework that includes product, price, place, and promotion strategies used to market a product or service The number of customers a business serves and their diversity, which can include various segments of the market. The activities aimed at keeping existing customers loyal and engaged with the brand over time. Adjusting products or services based on cultural preferences and local market demands. A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. The range of products offered by a company to cater to different customer needs and preferences. The unique characteristics or attributes of a product A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity.