Relier Pairs ML Upper Unit 2Version en ligne Match par Мария Сивак 1 Customer Retention 2 Market Adaptation 3 Marketing Plan 4 Customer Base 5 Product Placement 6 Marketing Mix 7 Market Penetration 8 Product Portfolio 9 Brand Extension 10 Product Feature The range of products offered by a company to cater to different customer needs and preferences. The number of customers a business serves and their diversity, which can include various segments of the market. The overall framework that includes product, price, place, and promotion strategies used to market a product or service A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. The unique characteristics or attributes of a product Strategies implemented to increase sales of existing products in the current market. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The activities aimed at keeping existing customers loyal and engaged with the brand over time. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. Adjusting products or services based on cultural preferences and local market demands.