Ordonner les Lettres Marketing Environment Unscramble ChallengeVersion en ligne Test your knowledge of key concepts related to market dynamics and strategies. par sarah ayyad 1 The process of dividing a market into distinct groups of consumers with similar needs. T G O N E E A I S M T N 2 The rivalry among businesses to attract customers and increase market share. I O M E P T I O C N T 3 The strategy of creating a distinct image of a product in the minds of consumers. N O I N I S P O T I G 4 The selection of specific groups of consumers to focus marketing efforts on. A I E T N G T G R 5 The practice of creating a unique name and image for a product in the consumer's mind. N D G R N I B A 6 General directions in which something is developing or changing in the market. S N E T R D 7 The systematic investigation into and study of materials and sources to establish facts. A S H R E E C R 8 A plan of action designed to achieve a long-term or overall aim in marketing. Y G T S R A E T
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