Ordonner les Lettres Marketing Environment Unscramble ChallengeVersion en ligne Test your knowledge of key concepts related to market dynamics and strategies. par sarah ayyad 1 The process of dividing a market into distinct groups of consumers with similar needs. M E N T A G O S N E T I 2 The rivalry among businesses to attract customers and increase market share. T T O C E I O N P M I 3 The strategy of creating a distinct image of a product in the minds of consumers. S I N I O N O P T G I 4 The selection of specific groups of consumers to focus marketing efforts on. R T G N G T I E A 5 The practice of creating a unique name and image for a product in the consumer's mind. G N A N I D R B 6 General directions in which something is developing or changing in the market. E S T R N D 7 The systematic investigation into and study of materials and sources to establish facts. H E R A R E S C 8 A plan of action designed to achieve a long-term or overall aim in marketing. Y T E G A T S R
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