Ordonner les Lettres Marketing Environment Unscramble ChallengeVersion en ligne Test your knowledge of key concepts related to market dynamics and strategies. par sarah ayyad 1 The process of dividing a market into distinct groups of consumers with similar needs. T E A E T O G N N I S M 2 The rivalry among businesses to attract customers and increase market share. C N I O O E T I M T P 3 The strategy of creating a distinct image of a product in the minds of consumers. I N O S N I P O T G I 4 The selection of specific groups of consumers to focus marketing efforts on. G R G T A T E I N 5 The practice of creating a unique name and image for a product in the consumer's mind. B G N A R I N D 6 General directions in which something is developing or changing in the market. T E D N S R 7 The systematic investigation into and study of materials and sources to establish facts. H E C R S A E R 8 A plan of action designed to achieve a long-term or overall aim in marketing. Y E T G A R S T
