Ordonner les Lettres Marketing Environment Unscramble ChallengeVersion en ligne Test your knowledge of key concepts related to market dynamics and strategies. par sarah ayyad 1 The process of dividing a market into distinct groups of consumers with similar needs. S A T T N N E O E I G M 2 The rivalry among businesses to attract customers and increase market share. M I N P I C T T E O O 3 The strategy of creating a distinct image of a product in the minds of consumers. G N O I I S O T N I P 4 The selection of specific groups of consumers to focus marketing efforts on. T A G R E T I G N 5 The practice of creating a unique name and image for a product in the consumer's mind. N I D G N A R B 6 General directions in which something is developing or changing in the market. R N D T S E 7 The systematic investigation into and study of materials and sources to establish facts. E R R H S A E C 8 A plan of action designed to achieve a long-term or overall aim in marketing. T Y S G A E R T
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