Ordonner les Lettres Marketing Environment Unscramble ChallengeVersion en ligne Test your knowledge of key concepts related to market dynamics and strategies. par sarah ayyad 1 The process of dividing a market into distinct groups of consumers with similar needs. E T O S T A N G M I N E 2 The rivalry among businesses to attract customers and increase market share. I O M O T C N I P T E 3 The strategy of creating a distinct image of a product in the minds of consumers. G I O S T I N N I P O 4 The selection of specific groups of consumers to focus marketing efforts on. I E A G G T N R T 5 The practice of creating a unique name and image for a product in the consumer's mind. G A R I N B N D 6 General directions in which something is developing or changing in the market. N T D R E S 7 The systematic investigation into and study of materials and sources to establish facts. E A R R H E C S 8 A plan of action designed to achieve a long-term or overall aim in marketing. S Y G R E T T A
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