Want
																	 
																	to
																	 
																	succeed
																	 
																	in
																	 
																	business
																	?
																	 
																	Tell
																	 
																	everyone
																	 
																	your
																	 
																	failures
																	!
																	
																	
																	Without
																	 
																	wishing
																	 
																	to
																	 
																		
												
																	 
																		
												
																	 
																	too
																	 
																	much
																	 
																	detail
																	,
																	 
																	we
																	 
																	are
																	 
																	going
																	 
																	to
																	 
																	analyze
																	 
																	some
																	 
																	of
																	 
																	the
																	 
																	reasons
																	 
																	why
																	 
																	failure
																	 
																	can
																	 
																	be
																	 
																	so
																	 
																	difficult
																	 
																	to
																	 
																	admit
																	 
																	and
																	 
																	some
																	 
																	examples
																	 
																	of
																	 
																	people
																	 
																	and
																	 
																	situations
																	 
																	where
																	 
																	failures
																	 
																	have
																	 
																	been
																	 
																	turned
																	 
																	to
																	 
																	advantages
																	.
																	 
																	Discussing
																	 
																	failure
																	 
																	publicly
																	 
																	is
																	 
																	not
																	 
																	an
																	 
																	easy
																	 
																	thing
																	 
																	to
																	 
																	do
																	.
																	 
																	At
																	 
																	its
																	 
																	best
																	 
																	for
																	 
																	many
																	 
																	people
																	,
																	 
																	failure
																	 
																	can
																	 
																	be
																	 
																	embarrassing
																	 
																	and
																	 
																		
												
																	 
																	confidence
																	.
																	 
																	It
																	 
																	evokes
																	 
																	feelings
																	 
																	of
																	 
																	shame
																	 
																	and
																	 
																	guilt
																	.
																	 
																	At
																	 
																	its
																	 
																	worst
																	,
																	 
																	in
																	 
																	some
																	 
																	companies
																	,
																	 
																	failure
																	 
																	can
																	 
																	even
																	 
																	mean
																	 
																	the
																	 
																	premature
																	 
																	termination
																	 
																	of
																	 
																	a
																	 
																	person's
																	 
																	career
																	?
																	but
																	 
																	experts
																	 
																	and
																	 
																	executives
																	 
																		
												
																	.
																	
																	
																	Failure
																	 
																	can
																	 
																	be
																	 
																	associated
																	 
																	with
																	 
																	a
																	 
																	feeling
																	 
																	that
																	 
																	one's
																	 
																	status
																	 
																	has
																	 
																	been
																	 
																		
												
																	 
																	in
																	 
																	the
																	 
																	eyes
																	 
																	of
																	 
																	others
																	.
																	 
																	Then
																	,
																	 
																	at
																	 
																	its
																	 
																	worst
																	,
																	 
																	it
																	 
																	can
																	 
																	result
																	 
																	in
																	 
																	feeling
																	 
																	humiliated
																	,
																	 
																	one
																	 
																	of
																	 
																	the
																	 
																	most
																	 
																	intense
																	 
																	emotions
																	 
																	that
																	 
																	someone
																	 
																	can
																	 
																	experience
																	,
																	 
																	even
																	 
																	when
																	 
																	compared
																	 
																	with
																	 
																	feelings
																	 
																	of
																	 
																	anger
																	 
																	or
																	 
																	happiness
																	.
																	 
																	Failure
																	 
																	can
																	 
																	also
																	 
																		
												
																	 
																	your
																	 
																	self
																	-
																	perception
																	 
																	and
																	 
																	render
																	 
																	you
																	 
																	self
																	-
																	conscious
																	 
																	about
																	 
																	your
																	 
																	abilities
																	 
																	at
																	 
																	work
																	,
																	 
																	regardless
																	 
																	of
																	 
																	the
																	 
																	truth
																	.
																	 
																	Whatever
																	 
																	the
																	 
																	case
																	,
																	 
																	falling
																	 
																	flat
																	 
																	on
																	 
																	your
																	 
																	face
																	 
																	is
																	 
																	typically
																	 
																	viewed
																	 
																	negatively
																	 
																	and
																	 
																	kept
																	 
																	private
																	.
																	 
																	But
																	 
																	hold
																	 
																	your
																	 
																	horses
																	!
																	 
																	Don't
																	 
																	despair
																	,
																	 
																	all
																	 
																	that
																	 
																	perceived
																	 
																	wisdom
																	 
																	may
																	 
																	be
																	 
																	changing
																	.
																	 
																	Some
																	 
																	individuals
																	 
																	have
																	 
																	turned
																	 
																	the
																	 
																	tables
																	 
																	and
																	 
																	want
																	 
																	to
																	 
																		
												
																	 
																		
												
																	 
																		
												
																	.
																	
																	
																	Let's
																	 
																	look
																	 
																	at
																	 
																	a
																	 
																	couple
																	 
																	of
																	 
																	examples
																	:
																	 
																	After
																	 
																	four
																	 
																	months
																	 
																	and
																	 
																	seven
																	 
																	interviews
																	,
																	 
																	Adriano
																	 
																	Destro
																	 
																	got
																	 
																	the
																	 
																	bad
																	 
																	news
																	 
																	that
																	 
																	he'd
																	 
																	failed
																	 
																	to
																	 
																	land
																	 
																	his
																	 
																	dream
																	 
																	job
																	 
																	at
																	 
																	Facebook
																	.
																	 
																	But
																	 
																	instead
																	 
																	of
																	 
																		
												
																	 
																		
												
																	,
																	 
																	he
																	 
																	fashioned
																	 
																	a
																	 
																	post
																	 
																	on
																	 
																	his
																	 
																	LinkedIn
																	 
																	page
																	 
																	and
																	 
																	described
																	 
																	the
																	 
																	rejection
																	 
																	as
																	 
																	the
																	 
																	best
																	 
																	failure
																	 
																	of
																	 
																	his
																	 
																	life
																	.
																	 
																	"
																	Life
																	 
																	is
																	 
																	not
																	 
																	only
																	 
																	made
																	 
																	of
																	 
																	success
																	 
																	stories
																	,
																	 
																	but
																	 
																	most
																	 
																	of
																	 
																	the
																	 
																	time
																	 
																	of
																	 
																	people
																	 
																	failing
																	 
																	and
																	 
																	getting
																	 
																	back
																	 
																	on
																	 
																	track
																	 
																	with
																	 
																	more
																	 
																	hunger
																	 
																	and
																	 
																	motivation
																	,
																	"
																	 
																	he
																	 
																	wrote
																	.
																	 
																	His
																	 
																	comments
																	 
																	struck
																	 
																	a
																	 
																	chord
																	 
																	and
																	 
																	his
																	 
																	post
																	 
																	has
																	 
																	been
																	 
																	viewed
																	 
																	about
																	 
																	8
																	.
																	5
																	 
																	million
																	 
																	times
																	.
																	
																	
																	For
																	 
																	others
																	,
																	 
																	it's
																	 
																	all
																	 
																	about
																	 
																	turning
																	 
																	the
																	 
																	idea
																	 
																	of
																	 
																	failure
																	 
																	on
																	 
																	its
																	 
																	head
																	.
																	 
																	So
																	 
																	instead
																	 
																	of
																	 
																		
												
																	 
																		
												
																	 
																	a
																	 
																	sense
																	 
																	of
																	 
																	guilt
																	 
																	or
																	 
																	shame
																	 
																	at
																	 
																	failure
																	,
																	 
																	a
																	 
																	group
																	 
																	of
																	 
																	five
																	 
																	friends
																	 
																	from
																	 
																	Mexico
																	 
																	City
																	 
																	decided
																	 
																	to
																	 
																	set
																	 
																	up
																	 
																	a
																	 
																	group
																	 
																	that
																	 
																	holds
																	 
																	regular
																	 
																	events
																	 
																	giving
																	 
																	invitees
																	 
																	the
																	 
																	opportunity
																	 
																	to
																	 
																	discuss
																	 
																	their
																	 
																	failures
																	 
																	in
																	 
																	public
																	.
																	 
																	The
																	 
																	stage
																	 
																	is
																	 
																		
												
																	 
																		
												
																	 
																	to
																	 
																	three
																	 
																	or
																	 
																	four
																	 
																	invited
																	 
																	entrepreneurs
																	 
																	who
																	 
																	present
																	 
																	their
																	 
																	stories
																	 
																	of
																	 
																	failure
																	 
																	in
																	 
																	turn
																	 
																	for
																	 
																	seven
																	 
																	minutes
																	,
																	 
																	then
																	 
																	answer
																	 
																	questions
																	 
																	from
																	 
																	the
																	 
																	audience
																	.
																	
																	
																	The
																	 
																	series
																	 
																	of
																	 
																	events
																	,
																	 
																	which
																	 
																	began
																	 
																	as
																	 
																	a
																	 
																	hobby
																	 
																	for
																	 
																	the
																	 
																	founders
																	,
																	 
																	has
																	 
																	quickly
																	 
																	taken
																	 
																	off
																	 
																	globally
																	 
																	thanks
																	,
																	 
																	in
																	 
																	large
																	 
																	part
																	,
																	 
																	to
																	 
																	social
																	 
																	media
																	.
																	 
																	After
																	 
																	two
																	 
																	months
																	,
																	 
																	15
																	 
																	cities
																	 
																	were
																	 
																	hosting
																	 
																	the
																	 
																	events
																	.
																	 
																	Now
																	,
																	 
																	the
																	 
																	movement
																	 
																	has
																	 
																	spread
																	 
																	to
																	 
																	more
																	 
																	than
																	 
																	200
																	 
																	cities
																	 
																	in
																	 
																	75
																	 
																	countries
																	.
																	 
																	And
																	 
																	it
																	?
																	s
																	 
																	in
																	 
																	countries
																	 
																	where
																	 
																	people
																	 
																	aren't
																	 
																	used
																	 
																	to
																	 
																	talking
																	 
																	about
																	 
																	failure
																	,
																	 
																	like
																	 
																	Japan
																	,
																	 
																	Germany
																	,
																	 
																	and
																	 
																	Mexico
																	,
																	 
																	where
																	 
																	they
																	 
																	are
																	 
																	enjoying
																	 
																	the
																	 
																	most
																	 
																	success
																	,
																	 
																	says
																	 
																	one
																	 
																	of
																	 
																	their
																	 
																	founders
																	 
																	who
																	 
																	also
																	 
																	comments
																	 
																	that
																	 
																	there
																	 
																	is
																	 
																	a
																	 
																	need
																	 
																	in
																	 
																	society
																	 
																	for
																	 
																	a
																	 
																	place
																	 
																	where
																	 
																	failure
																	 
																	can
																	 
																	be
																	 
																	shared
																	 
																	in
																	 
																	a
																	 
																	free
																	 
																	and
																	 
																	open
																	 
																	way
																	,
																	 
																	without
																	 
																	the
																	 
																	fear
																	 
																	of
																	 
																	social
																	 
																	and
																	 
																	family
																	 
																	rejection
																	.
																	 
																	Contrary
																	 
																	to
																	 
																	popular
																	 
																	perception
																	,
																	 
																	the
																	 
																	U
																	.
																	S
																	.
																	 
																	is
																	 
																	not
																	 
																	a
																	 
																	place
																	 
																	where
																	 
																	failure
																	 
																	is
																	 
																	generally
																	 
																	celebrated
																	,
																	 
																	and
																	 
																	outside
																	 
																	of
																	 
																	the
																	 
																	start
																	-
																	up
																	 
																		
												
																	 
																	of
																	 
																	Silicon
																	 
																	Valley
																	 
																	in
																	 
																	California
																	,
																	 
																	and
																	 
																	Boulder
																	,
																	 
																	Colorado
																	,
																	 
																	failure
																	 
																	is
																	 
																	viewed
																	 
																	quite
																	 
																	conservatively
																	.
																	
																	
																	In
																	 
																	the
																	 
																	corporate
																	 
																	business
																	 
																	world
																	,
																	 
																	middle
																	 
																	managers
																	 
																	often
																	 
																	fear
																	 
																	that
																	 
																	reporting
																	 
																	a
																	 
																	problem
																	 
																	means
																	 
																	they'll
																	 
																	take
																	 
																	the
																	 
																	blame
																	.
																	 
																	However
																	,
																	 
																	the
																	 
																	problem
																	 
																	with
																	 
																	this
																	 
																	system
																	 
																	of
																	 
																	denial
																	 
																	is
																	 
																	that
																	 
																	you
																	 
																	miss
																	 
																	the
																	 
																	chance
																	 
																	to
																	 
																	learn
																	 
																	from
																	 
																	the
																	 
																	mistake
																	.
																	 
																	So
																	 
																	instead
																	,
																	 
																	next
																	 
																	time
																	 
																	when
																	 
																	something
																	 
																	goes
																	 
																	wrong
																	,
																	 
																	it
																	 
																	might
																	 
																	be
																	 
																	better
																	 
																	to
																	 
																	sit
																	 
																	down
																	,
																	 
																	admit
																	 
																	the
																	 
																	failure
																	,
																	 
																	analyze
																	 
																	what
																	 
																	went
																	 
																	wrong
																	,
																	 
																	and
																	 
																	figure
																	 
																	out
																	 
																	how
																	 
																	to
																	 
																	avoid
																	 
																	it
																	 
																	next
																	 
																	time
																	.
																	
																	
																	
																	Let's
																	 
																	check
																	 
																	your
																	 
																	understanding
																	!