As
a
23
-
year
-
old
London
-
based
data
engineer
with
experience
in
tutoring
,
Kabir
Knupp
runs
the
channel
Onlock
Learning
,
where
he
uses
Parrot
AI
to
deepfake
videos
of
celebrities
explaining
basic
concepts
in
math
,
physics
,
and
engineering
.
With
sleek
editing
,
simple
language
,
and
a
relatable
vibe
,
Kab
?
s
videos
have
racked
up
millions
of
and
a
shout
-
out
from
Elon
Musk
,
whose
likeness
Kab
replicated
in
a
video
where
the
tech
mogul
logarithms
.
Kab
had
the
idea
for
Onlock
Learning
while
scrolling
through
"
brain
rot
"
content
on
YouTube
Shorts
.
He
wondered
:
"
If
we
?
re
watching
brain
rot
[
?
]
and
really
random
stuff
that
maybe
doesn
?
t
give
you
any
value
,
is
there
a
way
to
kind
of
merge
it
so
that
you
actually
do
get
[
?
]
valuable
?
"
So
he
landed
on
a
simple
plan
:
Take
the
-
grabbing
strategies
that
make
brain
-
rot
content
virtually
and
use
them
to
package
content
.
For
example
,
his
videos
use
quick
cuts
,
background
music
,
subtitles
(
which
give
your
eyes
something
to
lock
on
to
)
,
and
,
of
course
,
AI
-
generated
celebrities
.
"
Those
things
just
really
get
you
on
[
the
content
]
and
make
it
super
easy
to
watch
,
"
Kab
said
.
He
initially
planned
to
make
AI
-
generated
celebrities
a
small
part
of
his
.
After
all
,
one
friend
had
told
him
that
having
conversations
with
AI
Eminem
,
Donald
Trump
,
or
Ariana
Grande
might
be
a
bit
tacky
.
But
then
one
of
his
deepfake
videos
?
featuring
him
speaking
with
Santa
Claus
and
Buddy
the
Elf
on
Christmas
Eve
?
went
.
"
It
was
good
validation
for
my
whole
idea
,
"
Kab
said
.
But
are
viewers
really
learning
from
the
videos
,
or
is
this
mostly
just
a
fun
gimmick
?
After
all
,
attention
-
grabbing
strategies
like
quick
edits
and
familiar
faces
might
be
good
for
viewers
,
but
these
devices
might
also
be
.
Without
empirical
data
,
it
?
s
difficult
to
know
how
this
type
of
strategy
is
in
helping
viewers
grasp
and
retain
educational
content
.
However
,
Kab
suggested
that
the
main
function
of
his
videos
is
to
get
people
interested
in
deeper
concepts
in
math
,
physics
,
and
engineering
.
Créer jeu