Relier Pairs SMM 1-1 Glossary TermsVersion en ligne Match the term with its definition par Kerri Stegman 1 To conceive and formulate new ideas and strategies 2 A combination of components used together in order to strengthen a product’s brand and to help sell the product or service 3 A company’s game plan for reaching its target market, converting it to customers, and meeting company goals 4 The process of ideation, creation, promotion, & delivery of profitable products & services, to targeted customers, for their benefit & for of society 5 The rivalry between companies selling similar products and service 6 To transform ideas into tangible products and services, or to improve existing ones 7 The individualized attention provided and available to customers throughout their lifespan as customers 8 Communicating with customers, listening to needs & wants, giving info to make informed buying decisions, persuading on the value of a product/service 9 Informing potential customers that a product or service exists, and the results they should expect from using it 10 Researching a business’s target market and customers, its competing products or services, and relevant trends within the industry 11 Creating strategies and establishing goals, objectives, processes and procedures in order to reach and attract the target customer to a business 12 A company’s intention to analyze, identify & satisfy consumer’s needs & wants, build products, solutions, & strategies better than the current 13 A system where businesses are privately owned and run by people rather than the government 14 A specific group of customers that is most likely to buy a product/service, & where marketing efforts are aimed/“targeted” to reach this group 15 A specific procedure or action used to support strategy, in order to achieve goals and objectives 16 A specific written document that outlines objectives, actions, and timelines of how to attract target market customers to the business private enterprise system selling marketing mix marketing-information management marketing concept marketing plan marketing creation competion ideation promotion market planning marketing strategy tactics target market customer service
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