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LAN4101 EAII Practice (Misaki Store Pop-up Store)

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LAN4101 EAII Practice (Misaki Store Pop-up Store)

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V Sung
V Sung
Hong Kong

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LAN4101 EAII Practice (Misaki Store Pop-up Store)

LAN4101 EAII Practice (Misaki Store Pop-up Store)

V Sung
1

ranging enhance burden efficient hire attach share

Recommended Proposal

Based on the Investigation conclusions , it is recommended that pop - up stores be set up to boost the sales of the shops in the shopping centre . Among the three options , this one is the best in terms of popularity and feasibility .


1 . Implementation

To implement the recommended proposal , HK$200 , 000 will be budgeted to hire part - time staff and set up the pop - up stores in June 20XX .

To the effectiveness of the proposal , it is suggested that email be sent to club members to promote the event . Advertising through email is likely to attract members to come to the event as we can e - coupons to the email so as to attract customers . Also , promoting through email is the most cost - effective way and it is also .

In order to address concerns about the location , it is recommended that we use the open space near the centre ? s entrance to set up the stores . That location is spacious enough for the pop - up stores and it can make the stores more eye - catching since the customers will immediately see the stores when the visit our shopping centre .

Regarding the workload for staff , it is proposed that we part - time staff to help with the set - up of the store . This will definitely reduce the workload of the full - time staff and will not add a lot of financial to the company .


2 . Elaboration on benefits

Setting up pop - up stores would have many benefits for both the shops and the shopping centre . The details are as follows .

Increasing business opportunity
Pop - up stores sell various types of products from handicrafts to food . It is very likely that a larger number of shoppers will be attracted . Thus , it will create more business opportunities for all the shops in the shopping centre .

Reducing preparation work
Since all arrangements such as the set - up of the store and promotion will be made by the shopping centre , no preparation will be required for the shops .

Gaining media coverage
Since pop - up store sell different types of products , customers will have a good shopping experience and they will photos on the social media platforms . This will help the shopping centre gain more media coverage

Conclusion

Among the three proposed ways of boosting sales , the proposal of setting up pop - store is the best option . With all above benefits in mind , it is hoped that the proposal would be accepted .

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