Compléter LAN4101 EAII Practice (Relocation of the Admiralty Shop) (Ref.: EGL12)_uneditedVersion en ligne LAN4101 EAII Practice (Relocation of the Admiralty Shop) (Ref.: EGL12)_unedited par V Sung 1 advisable announces expected promote retain be attract discounts benefits without Relocating is can will are uploaded find budgeted Recommended proposal Following the Investigation conclusions , it is recommended that the Admiralty shop relocated within the same district . Among the three options , this one is the most cost - effective and has the best prospects for long - term growth . 1 . Implementation To implement the recommended proposal , HK$3 million will be for relocating and renovating the new shop , which should be completed by December 201 - . The cost can be fully offset within one year because the larger new shop is expected to more customers . To avoid a potential deficit due to a sudden increase in rent in future , better control over the new shop ? s operation cost would be . For example , the Admiralty shop should negotiate a longer rental period with the property owner at the new location . To ensure that the new shop can retain existing customers , who are less familiar with the new location , it is suggested that the marketing team appropriate ways to inform existing loyal customers of the relocation as soon as possible and offer them at the new shop . Regarding the need to lower the high renovation cost , a better deal should be made with the interior design company which renovated the old shop . Savings of HK$200 , 000 are and will lower the total cost of moving and renovation to HK$2 . 8 million . 2 . Elaboration on The relocation of the Admiralty shop to a new location would benefit customers and the company in various ways . The details are as follows : Enjoying same great quality coffee and services The impending deficit facing the Admiralty shop is due to the 70% increase in rent demanded by the landlord after the shop was awarded one star by Gourmet Torino . Relocating the shop can avoid the high rent . This would allow this internationally recognized high - end café to offer the same great quality coffee and services the need to raise prices to offset the deficit . Continuing business success in the same district According to a recent survey , the business potential for high - end coffee shops is high in the Admiralty district . the shop within the same district will not only the shop ? s existing customers but also attract a new group of high - end customers . The fresh look of the new shop will impress a new group of customers and helps the company ? s brand image as an internationally recognized café . With the same high quality customer service , relaxed ambience , unique style and sales strategies , the shop can look forward to the same business success it has enjoyed in the past . Accommodating more customers The Admiralty shop will be relocated to a larger shop , which can accommodate more customers . With a larger capacity , the prospects for long - term growth are good . The new Admiralty shop will become increasingly more profitable over the long term . Conclusion Overall , among the three proposed ways of tackling the impending deficit facing the Admiralty shop , relocation to a new site within the same district is the best option . With the above benefits in mind , it is hoped that the management will find the proposal convincing and of use to the company .
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