Relier Pairs Workshop 7: Solo Media CampaignsVersion en ligne Creative Media Management par Lauren Carter 1 storytelling 2 influencer marketing 3 call to action 4 engagement 5 platform 6 target audience 7 advocacy 8 branding 9 viral marketing A prompt or instruction designed to encourage the audience to take a specific action, such as making a purchase or signing up for a newsletter. The art of crafting a compelling narrative to convey a message or evoke emotions in the audience. The phenomenon where content spreads rapidly and widely across the internet, often through social sharing. encouraging and mobilizing supporters to become ambassadors for a brand or cause, often through social sharing and word of mouth. The level of interaction and involvement that the audience has with the media content. The specific group of people that a media campaign aims to reach and influence. The medium or channel used to deliver the media campaign, such as social media, television, radio, or print. The process of creating and promoting a unique identity for a product, service, or organization through consistent visual and messaging elements. A strategy that involves partnering with influential individuals on social media to promote a product, service, or campaign.
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