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Mexico

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Compléter Pricing page 76Version en ligne Fill the blanks with the options par VICTOR Mon 1 market components monopolist plant volumes market share segments market target leader overheads competitive substitute sensitive The price of a product logically cover its production and distribution costs , including a proportion of the company's fixed cost or , such as rent and interest payments , and leave a small profit . But prices are also influenced by the level of demand , the prices of products , and the prices charged by competitors . High quality products made with expensive and requiring a lot of craftsmanship are obviously expensive . They also generally require " prestige pricing " as the consumers in their market would not buy them if they thought the price was too low . The markets for most other goods are generally price , i . e . the lower the price , the greater the sales . But for new products for which there is a sufficiently high demand , companies may choose to set the highest possible price so as to maximize profits . This is known as market - skimming . The price can later be reduced in order to reach further . The opposite strategy is market - penetration , which means setting as low a price as possible so as to increase sales volume and , leading to lower unit production and distribution costs and higher long - run profit . The low price will also discourage competitors . Companies with overcapacity , intense competition , a large inventory , or a declining market are likely to cut the prices of established products . They are more concerned with keeping the going and staying in business than making a current profit . On the contrary , firms facing rising costs , or in need of cash in the short term , tend to raise prices . A company faced with demand that exceeds supply is also likely to raise its price , like a . Firms in perfectly markets , or homogeneous - products markets , or small firms in an industry with a strong , are likely to use a going - rate pricing , i . e . they will charge more or less the same price as everyone else , rather than set a price based in estimates of costs or projected demand . But of course , all prices can be adapted . Most companies offer cash discounts to customers who pay immediately , and quantity discounts to buyers of large . Many products and services are sold at a lower price during an off - season . Retailers often offer some loss - leader prices : they cut the prices of selected products to cost price or below in order to attract customers who also buy other goods . Companies are also often obliged to react to price changes by competitors . They might try to avoid a price war by modifying other elements of the marketing mix . Similarly , they have to anticipate competitors' reactions if they change their own prices .

Vous pouvez intégrer le jeu dans un LMS compatible avec LTI 1.1 ou LTI 1.3 comme Canvas, Moodle ou Blackboard. Les scores seront ainsi automatiquement enregistrés dans le carnet de notes de la plateforme.

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Pricing page 76Version en ligne

par VICTOR Mon

market components monopolist plant volumes market share segments market target leader overheads competitive substitute sensitive