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Product line page 70

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VICTOR Mon
1

product mix stable shorten profitability dropping segments market leaders market cycle share downtime cannibalization savings life inventories quality loss

1 . Many companies have a consisting of number of products .
2 . These products can have growing , , or declining sales , depending on where they are in their .
3 . Companies looking for high generally have long product lines , while companies seeking high will have shorter lines .
4 . Yet most product lines tend to lengthen over time , as companies add extra items to comer more .
5 . Line - filling can lead to , if the items are too similar .
6 . A product line can be stretched in two directions , both up - market and down - market , although going down - market can damage a company's image for .
7 . Companies also occasionally their products lines .
8 . Sometimes you can increase profits by certain items .
9 . Addin items to a product line results in a variety of costs ; for example , you will need to carry more .
10 . On the contrary , producing fewer items generates .
11 . With fewer products you have longer production runs with less caused by changeovers .
12 . Bust of course companies mustn't abandon - .