Compléter COST PLUS AND PENETRATION PRINCING (D)Version en ligne THE SECOND P FROM MARKETING MIX par JUAN JOSE NARANJO SANCHEZ 1 Price service customers having refers to the money pay or give up for or using a good or . 2 cost number average product average adding plus mark percentage profit unit product Cost - pricing refers to a mark - up to the cost of producing a . The - up is a of the a firm wishes to gain for every that it sells . The cost is the cost per or the total divided by the of products produced . 3 penetration product gaining customers market Price for a with the aim of attracting a large number of quickly and a high share is known as pricing . 4 strategy products using existing firm marketing share known increase markets businesses new This could be used by either introducing a product to an market or entering new with existing . This is a used in mass . Then as a gains market , it can start to its price slowly . For example , IKEA is to have entered the Chinese market by this strategy .
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