Communication
in
the
workplace
Communication
.
A
word
that
has
so
much
meaning
and
importance
,
yet
it
is
often
misunderstood
.
It's
a
word
that
can
be
the
difference
between
success
and
failure
,
and
a
word
that
can
lead
to
our
own
as
professionals
and
as
an
organization
.
Many
of
us
are
visual
communicators
,
or
we
rely
on
visuals
to
communicate
our
messages
.
So
our
ability
to
communicate
at
whatever
level
is
necessary
.
One
main
difference
between
someone
who
is
highly
successful
and
someone
who
becomes
and
is
their
ability
to
communicate
at
a
high
level
with
everyone
.
The
value
of
communication
isn't
totally
dependent
on
the
words
that
are
used
;
it
is
in
the
timing
and
in
the
way
that
the
words
are
used
.
The
rhythm
of
our
communication
should
be
to
our
audience
,
like
music
to
their
ears
.
Our
ability
to
communicate
within
the
rhythm
of
the
recipients'
mind
is
what
generates
their
interest
,
maintains
relationships
,
and
drives
understanding
.
Successful
professionals
know
when
and
how
to
communicate
controversial
messages
as
well
as
insignificant
details
.
Great
communication
is
like
fine
improvised
jazz
?
although
the
sound
is
complex
,
each
note
is
hit
precisely
,
intentionally
,
and
in
rhythm
.
The
approach
to
interoffice
communication
is
?
or
at
least
should
be
?
the
same
as
the
approach
to
marketing
communication
.
In
a
way
,
communication
within
an
organization
is
a
form
of
marketing
.
The
way
you
communicate
is
an
extension
of
you
as
a
brand
.
However
,
we
approach
conflict
,
difficulties
,
and
setbacks
as
problems
too
often
and
,
as
a
result
,
turn
ourselves
into
the
victims
.
In
reality
,
these
situations
are
opportunities
,
not
hardships
?
a
shared
by
many
successful
companies
.
Communication
should
be
as
much
about
resolution
and
moving
forward
,
as
it
is
about
identifying
the
circumstance
or
root
of
the
issue
.
One
example
of
how
poor
communication
can
an
organization
is
the
NFL
.
Last
year
,
huge
communication
issues
were
after
domestic
violence
issues
jumped
to
the
forefront
of
both
the
organization
and
the
American
media
.
The
NFL's
public
response
failed
repeatedly
because
it
approached
the
issue
solely
as
a
problem
.
The
rhythm
of
their
communication
was
initially
so
off
-
centered
that
many
people
were
turned
off
,
seeing
the
League
as
a
failed
example
of
our
society
.
The
moment
that
started
to
shift
was
when
the
NFL
approached
the
situation
as
an
opportunity
to
educate
and
relate
to
the
public
.
They
eventually
put
together
a
campaign
about
many
of
the
issues
and
provided
direction
on
how
to
build
from
the
opportunity
.
Had
they
communicated
this
way
from
the
beginning
,
it
would
have
more
than
likely
a
lot
of
the
negativity
that
surrounded
the
season
.
Communicating
our
personal
brand
is
the
first
step
in
attaining
a
job
,
but
it
doesn't
stop
there
.
Success
in
any
job
requires
consistently
building
that
brand
?
and
the
relationships
that
support
it
.
And
the
key
is
communication
.
You
can't
build
anything
without
tools
and
a
foundation
.
The
foundation
for
communication
is
understanding
the
fundamentals
of
when
and
how
to
communicate
.
The
tools
are
the
people
?
the
nails
and
supports
?
and
also
the
ways
in
which
you
communicate
,
such
as
email
and
face
-
to
-
face
meetings
.
The
next
time
you
find
yourself
in
a
meeting
to
discuss
a
problem
,
don't
focus
on
the
problem
,
or
even
consider
it
a
problem
.
Think
and
communicate
about
the
ways
to
make
things
better
.
With
any
luck
,
you
will
create
positive
opportunities
,
your
meeting
will
be
more
successful
,
and
your
results
will
be
greater
than
you
could
have
imagined
.
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