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Communication in the workplace

Communication . A word that has so much meaning and importance , yet it is often misunderstood . It's a word that can be the difference between success and failure , and a word that can lead to our own as professionals and as an organization .

Many of us are visual communicators , or we rely on visuals to communicate our messages . So our ability to communicate at whatever level is necessary . One main difference between someone who is highly successful and someone who becomes and is their ability to communicate at a high level with everyone .

The value of communication isn't totally dependent on the words that are used ; it is in the timing and in the way that the words are used . The rhythm of our communication should be to our audience , like music to their ears . Our ability to communicate within the rhythm of the recipients' mind is what generates their interest , maintains relationships , and drives understanding . Successful professionals know when and how to communicate controversial messages as well as insignificant details . Great communication is like fine improvised jazz ? although the sound is complex , each note is hit precisely , intentionally , and in rhythm .

The approach to interoffice communication is ? or at least should be ? the same as the approach to marketing communication . In a way , communication within an organization is a form of marketing . The way you communicate is an extension of you as a brand . However , we approach conflict , difficulties , and setbacks as problems too often and , as a result , turn ourselves into the victims . In reality , these situations are opportunities , not hardships ? a shared by many successful companies . Communication should be as much about resolution and moving forward , as it is about identifying the circumstance or root of the issue .

One example of how poor communication can an organization is the NFL . Last year , huge communication issues were after domestic violence issues jumped to the forefront of both the organization and the American media . The NFL's public response failed repeatedly because it approached the issue solely as a problem .

The rhythm of their communication was initially so off - centered that many people were turned off , seeing the League as a failed example of our society . The moment that started to shift was when the NFL approached the situation as an opportunity to educate and relate to the public . They eventually put together a campaign about many of the issues and provided direction on how to build from the opportunity . Had they communicated this way from the beginning , it would have more than likely a lot of the negativity that surrounded the season .

Communicating our personal brand is the first step in attaining a job , but it doesn't stop there . Success in any job requires consistently building that brand ? and the relationships that support it . And the key is communication . You can't build anything without tools and a foundation . The foundation for communication is understanding the fundamentals of when and how to communicate . The tools are the people ? the nails and supports ? and also the ways in which you communicate , such as email and face - to - face meetings .

The next time you find yourself in a meeting to discuss a problem , don't focus on the problem , or even consider it a problem . Think and communicate about the ways to make things better . With any luck , you will create positive opportunities , your meeting will be more successful , and your results will be greater than you could have imagined .