Marketing15Version en ligne Marketing15 par infomind Online tests 1 Reference means_______ a (a) Reference books b (b) Leads provided by operation staff c (c) Sales persons d (d) front-office staff e (e) Management 2 Conversion in sales language means___________ a (a) Converting a buyer into a seller b (b) Converting a seller into a buyer c (c) Converting a prospect into a client d (d) All of these e (e) None of these 3 Bank marketing is same as __________ a (a) Transaction marketing b (b) Service marketing c (c) Indoor marketing d (d) All of these e (e) None of these 4 Leads can be provided by_____________ a (a)Friends and relatives b (b) Websites c (c) Directories d (d) Colleagues e (e) All of these 5 Which one of the following is not a sales activity Find the same a (a) Identifying leads b (b) Making a call c (c) Presentation d (d) Negotiation e (e) After sales service 6 The performance of a salesperson can' be enhanced by___________ a (a)Increasing the sales incentives b (b) Increasing the number of products to be sold c (c) Appropriate training d (d) All of these e (e) None of these 7 Sales promotion involves Find the incorrect option a (a) Building product awareness b (b) Creating interest c (c) Providing information d (d) Designing new products e (e) None of these 8 Cross selling can be resorted to by________ a (a) All sales persons b (b) Employees c (c) All employers d (d) Outsourced agencies e (e) All service provider 9 Cross selling is very effective in sale of one of the following a (a) Debit card b (b) Credit cards c (c) Internet banking d (d) Auto loans e (e) All of these 10 Target market for debit cards is___________ a (a) All existing account holders b (b) All sales person c (c) All NRI's d (d) All HNI's e (e) All of these 11 Target market for home loans is_____________ a (a) All builders b (b) All housing societies c (c) Agriculturists d (d) All of these e (e) None of these 12 Market innovation means a (a) Design new products b (b) New styles of marketing c (c) New ideas in sales steps d (d) Only 1 and 2 e (e) All a,b,c 13 Market penetration cans notes___________ a (a) Covering a wide area of the market for sales b (b) Entering the buyer’s houses c (c) Entering the sellers houses d (d) Entering all shops and business houses e (e) All of these 14 Market penetration can be possible through___________ a (a) More calls to the same buyers b (b) More calls to money buyers c (c) Surrogate marketing d (d) Alternative marketing e (e) All of these 15 cross-selling means__________ a (a) One salesman selling to another salesman b (b) Selling across territories c (c) Selling across countries d (d) Selling additional products to existing customers e (e) All of these 16 Difference between Direct and Indirect marketing is___________ a (a) Direct marketing is to banks employees, Indirect is to outsiders b (b) Direct marketing to outsiders, Indirect is to employees c (c) Direct marketing is to Bank owners, indirect is to outsiders d (d) Direct marketing is to other banks employees, indirect is outsiders e (e) None of these 17 Transaction marketing means_______________ a (a) Marketing only to strangers b (b) more selling's of goods c (c) Doing banking transactions d (d) All of these above e (e) None of these 18 In marketing it is necessary to identify__________ a (a) Potential sellers b (b) Selling employees c (c) Potential products and services d (d) Key existing and potential customers e (e) All of the above 19 NRI is an easy target for effective marketing because a (a) He likes Indian goods b (b) He does not like Indian goods c (c) He is easily approachable d (d) It is cheaper to contact NRI's e (e) There are special products designed for NRI's 20 A DSA helps in_______ a (a)Boosting Direct Sales b (b) Contacting customers on the Net c (c) Indirect Marketing d (d) Direct Marketing e (e) None of these
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