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IV LEVEL UNIT 10 SELL Lesson 4

Compléter

Reinforce reading skills.

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Martha Uribe
Martha Uribe
Colombia

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IV LEVEL UNIT 10 SELL Lesson 4

Reinforce reading skills.

Martha Uribe
1

unavoidable recognize ticket staggering statistics movies ubiquitous iconic advertising budgets

Even if you ? ve never seen any of the Iron Man , you
probably still the star : Robert Downey Jr . and his
metallic red and gold suit . In fact , at this point it ? s almost
.

With marketing reaching over $100 million per movie , and world - wide distribution and , the presence of Iron Man is . And that ? s before we even consider the number of people who have visited the theater to watch one of the Iron Man films .

A quick glance at the box of ? ce show numbers : $585 million in sales for the original Iron Man , $621 million for Iron Man 2 , and an incredible $2 . 4 billion for Iron Man 3 !

2

billboards franchise merchandise placement multinational eyeballs marketing Pepper

No wonder then , with so many glued to the
screen , that companies are jumping at the chance
to attach themselves to this .

Yes , there are TV ads , , and , but in this day and age , the real prize for any company is product . After all , when people ( and especially kids ) are able to skip ads , change
channels , and avoid traditional , it becomes harder
and harder to catch and keep their attention .

However , if they ? re watching the movie and see their favorite star drinking a Dr , well what
could be more effective than that ?

3

cynic progress honestly innovation success acknowledged

Right from the start , the Iron Man franchise has taken full
advantage of its captive audience , selling screen time , especially
to car and food companies . In terms of vehicles , Audi is the
brand of choice ; not only does the main character , Tony
Stark , drive an Audi R8 , his assistant Pepper Potts , played by
Gwyneth Paltrow , drives an Audi too . Of course , Audi says
this is because Tony Stark ? s ? drive for represents the
constant quest for ? , but you don ? t need to be much
of a to question this statement .
Perhaps more , Audi has also publicly that the of their R8 is in part due to the ? lm series .

4

display placement purely scenes version conference movies released

Even more blatant is the food and drink on in the
. After talking about how much he wants an American
burger , Tony Stark can be seen with a Burger King wrapper
while he gives a press . However , there is one
example of product in Iron Man that is even more
surreal . It turns out that the of Iron Man 3
in China was four minutes longer than anywhere else .

The reason ? There were added with Chinese actors
drinking Yili , a milk drink , for product placement
reasons .

5

attest 1964 technological gadgets privilege decades classic

Of course , product placement in the cinema is nothing
new , as a look back at other older action films will
to . Take for example the Bond movies in which 007 ,
James Bond , famously drove an Aston Martin in ? s
Goldfinger . In the five since , product placement has
become as common in the Bond movies as car chases and
.
In Die Another Day , twenty different companies paid $70 million between them for the of having their products included in the movie .

6

franchises aligned future wallets criticism consumer Childhood automobile products slow squeezing audience down transformers

So what does the hold for Iron Man and his many ? Well , it doesn ? t seem like product placement is going to anytime soon .
To be sure , there has been some from parents , movie critics , and groups like Campaign for a Commercial Free . But if the keeps approving of these movies by opening up their , then you can be sure that companies will keep paying for the privilege of in their products .

Even within the industry , various big name players
have already themselves with other Hollywood
? Dodge are heavily invested in the Transformers
franchise ( the turn into Dodge vehicles ) , and
BMW is the car of choice for Tom Cruise in the Mission
Impossible movies .
Maybe the companies should just make the movies themselves ? how does Audi Man sound ?

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