Compléter CIPS L4M2 - Chapter 2 Rev 1Version en ligne Chapter 2 par Celeste McGill 1 financial create revenue expected specific budget Managing expenses and is easier for companies that a outlining costs and income for a period . 2 innovators Among first influence trends the to adopt new products or services , can help market . 3 matrix procurement Kraljic services spending The is a strategic tool used to analyse and prioritize a company's on goods and . 4 waiting slow become Laggards products market are consumers who are to adopt new or services , often until they widely accepted in the . 5 statistical trends fit identify help patterns The line of best is a tool used to and in a data set . 6 middle who majority services majority adopters consumers The is the group of adopt new products or after the innovators and early , but before the late and laggards . 7 patterns habit demand purchasing order By analysing , companies can identify trends in customer behaviour , such as changes in or shifts in 8 premium with associated price exclusivity A is a higher - than - average price charged for a product or service , often higher quality or . 9 replaced used life product as and introduction eventually cycle The is a model to describe the stages a product goes through , from to decline , it is adopted by newer products . 10 aggressive operating marketing competition Rivalry leading is the that exists between companies in the same market , often to tactics and price wars . 11 alternative offerings share potentially products Substitutes are or services that can be used in place of a company's , impacting demand and market . 12 select bidding process involving request process tendering The is used to a vendor or supplier for a specific project , often a for proposal and a competitive .
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