SALES AND OPERATIONS PLANNING

The company's strategic plans and the more specific business plans derived from them shall specify the product and service mix that the company should pursue, and shall also indicate the planned changes in the
market penetration, market approach, and other key aspects of the business. However, strategic and business plans tend to be too general to specify resource requirements or when they are required, and are even so broad in nature that they do not allow for appropriate coordination of action plans and resources required for several of the company's key functions. including operations, marketing/sales, finance, information technology and human resources.