Ordonner les Lettres Ch. 1 Key Vocabulary/ConceptsVersion en ligne Social Media Marketing Class par Emily O'Berry 1 process of communicating with potential customers to promote a product or service R I T I G S A V E N D 2 consumers’ level of recognition of a company’s product, service, or brand W E S A N A E R S 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors D R A N B 4 process of creating and maintaining the identity of a brand A G N A E A M R D B M N T E N 5 statement or phrase that encourages audience response C L O L I T A T C A N O 6 marketing strategy focused on getting customers to support your product or brand A C S V D O Y M E U A C C O T R 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction P U S T O E T R U M O S P R C 8 path the product or service purchased travels from the company to consumer B U T I S I I T N O R D 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes A P I V N N N G E L E T N 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service R G P S F U S C O U O 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ M G I N R A 12 process of communicating a company’s value to customers G E M I T K A R N 13 process of gathering and analyzing information about customers’ needs and preferences S R C G T E R A M I R E A N K E H 14 process of determining the most effective approach to advertise a product or service D A L N P I E N G A M I N 15 process of promoting a product in a retail environment, including the visual display in retail stores A I M N C D I E R G S H N 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal A S S E E M G 17 how businesses communicate with audiences S I G M A S N G E 18 refers to where the product is sold and delivered to customers A P E C L 19 the cost of a product or service a company offers I R C E P 20 refers to the actual product or service a company offers P T R O C D U 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services P I O O T R M N O 22 efforts made by a company to shape the way audiences perceive the company B R L U I S C O P N A E T L I 23 department responsible for selling products or services to customers and meeting the company sales goals S L E A S 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service T A L N R S E O P O M S I O 25 identified groups of consumers most likely to purchase your product or service E N U T S D E C G E I A A R T 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched T T E R T M A K S E S 27 the collection, reporting, and examination of actions taken on a website B Y N L C A W A I E S T
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