Ch. 1 Key Vocabulary/Concepts

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Social Media Marketing Class

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Emily O'Berry

United States

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Ch. 1 Key Vocabulary/Concepts


Ordonner les Lettres Ch. 1 Key Vocabulary/ConceptsVersion en ligne Social Media Marketing Class par Emily O'Berry 1 process of communicating with potential customers to promote a product or service E I G T A R V S N D I 2 consumers’ level of recognition of a company’s product, service, or brand S W E R N E A A S 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors B R N D A 4 process of creating and maintaining the identity of a brand R E D T N M A A N M A N B G E 5 statement or phrase that encourages audience response C O A O L T C L T N A I 6 marketing strategy focused on getting customers to support your product or brand A O Y M U O E D A T C V R C S C 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction R E M S P O U C R O U T P S T 8 path the product or service purchased travels from the company to consumer U I I T O D B I S N R T 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes P E N N E L I A N V N T G 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service S S G F P R U C O O U 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ A I N G M R 12 process of communicating a company’s value to customers G N M R E K T A I 13 process of gathering and analyzing information about customers’ needs and preferences R E A E I N R R A K H T C M S G E 14 process of determining the most effective approach to advertise a product or service L A N E N D I M G N I P A 15 process of promoting a product in a retail environment, including the visual display in retail stores E N G D M H I N C S R I A 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal S A E G S E M 17 how businesses communicate with audiences S S A G E N M G I 18 refers to where the product is sold and delivered to customers E C P A L 19 the cost of a product or service a company offers R E P I C 20 refers to the actual product or service a company offers C O P D R U T 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services R I O T P N M O O 22 efforts made by a company to shape the way audiences perceive the company R B O I L P C T E I L S U N A 23 department responsible for selling products or services to customers and meeting the company sales goals E S A L S 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service E L T S S O A O M O R P N I 25 identified groups of consumers most likely to purchase your product or service A U A T S I C T N D E E R G E 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched M A T R S T T S E K E 27 the collection, reporting, and examination of actions taken on a website A E T L B W C N S Y A I

Ch. 1 Key Vocabulary/Concepts

Ordonner les Lettres

À propos de cette activité

Créé par

Téléchargez la version pour jouer sur papier

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Ch. 1 Key Vocabulary/ConceptsVersion en ligne

par Emily O'Berry

process of communicating with potential customers to promote a product or service

consumers’ level of recognition of a company’s product, service, or brand

distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors

process of creating and maintaining the identity of a brand

statement or phrase that encourages audience response

marketing strategy focused on getting customers to support your product or brand

range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction

path the product or service purchased travels from the company to consumer

process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes

diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service

the difference between a company's revenue and its costs; Revenue - Costs = ________

process of communicating a company’s value to customers

process of gathering and analyzing information about customers’ needs and preferences

process of determining the most effective approach to advertise a product or service

process of promoting a product in a retail environment, including the visual display in retail stores

what is communicated to and perceived by an audience; can be verbal, written, and non-verbal

how businesses communicate with audiences

refers to where the product is sold and delivered to customers

the cost of a product or service a company offers

refers to the actual product or service a company offers

refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services

efforts made by a company to shape the way audiences perceive the company

department responsible for selling products or services to customers and meeting the company sales goals

short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service

identified groups of consumers most likely to purchase your product or service

a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched

the collection, reporting, and examination of actions taken on a website