Ordonner les Lettres Ch. 1 Key Vocabulary/ConceptsVersion en ligne Social Media Marketing Class par Emily O'Berry 1 process of communicating with potential customers to promote a product or service T S R I A V E I N D G 2 consumers’ level of recognition of a company’s product, service, or brand E A A S R W N S E 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors R D A B N 4 process of creating and maintaining the identity of a brand R N N D A E A A G B M E T M N 5 statement or phrase that encourages audience response T A C N T I L O A C O L 6 marketing strategy focused on getting customers to support your product or brand D U A T Y C E R C O O S V A M C 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction S O T R O U C R T E M P U S P 8 path the product or service purchased travels from the company to consumer O T R D N S I U T I B I 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes N V N I G N A P L E T E N 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service U O C G O R P S S U F 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ N I A R G M 12 process of communicating a company’s value to customers G A T K M E N I R 13 process of gathering and analyzing information about customers’ needs and preferences N E C R H R A T K E S A M G E R I 14 process of determining the most effective approach to advertise a product or service N N G E L D N P A I A M I 15 process of promoting a product in a retail environment, including the visual display in retail stores S R D I H E M N N A C G I 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal E A M E S G S 17 how businesses communicate with audiences M A S I S G E G N 18 refers to where the product is sold and delivered to customers L C E A P 19 the cost of a product or service a company offers C I P R E 20 refers to the actual product or service a company offers T R C D U O P 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services O P R I O O M N T 22 efforts made by a company to shape the way audiences perceive the company I P E R B N U I L L C S A T O 23 department responsible for selling products or services to customers and meeting the company sales goals S S A L E 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service O P T O S M S E R A N O L I 25 identified groups of consumers most likely to purchase your product or service G T T C D E N S R U E A A E I 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched R T E M S A S E T T K 27 the collection, reporting, and examination of actions taken on a website A I C T L B E W N Y A S
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