Ordonner les Lettres Ch. 1 Key Vocabulary/ConceptsVersion en ligne Social Media Marketing Class par Emily O'Berry 1 process of communicating with potential customers to promote a product or service T I A I N E S V G D R 2 consumers’ level of recognition of a company’s product, service, or brand A S W R E N E A S 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors N D A R B 4 process of creating and maintaining the identity of a brand N G N A B E N M E M A A R T D 5 statement or phrase that encourages audience response N A L C I L O A T O T C 6 marketing strategy focused on getting customers to support your product or brand S D C E M O C A Y V O C R A T U 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction U P S T O P T E C U O S M R R 8 path the product or service purchased travels from the company to consumer D T R N I O I B T S I U 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes N E L V I T G N P E A N N 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service S F O G S U C O R U P 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ I M G R A N 12 process of communicating a company’s value to customers M A K N R T G I E 13 process of gathering and analyzing information about customers’ needs and preferences I R G S T E E R A A K H C M E N R 14 process of determining the most effective approach to advertise a product or service N I G D A M A L N P E I N 15 process of promoting a product in a retail environment, including the visual display in retail stores R I D A E N S M C I H N G 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal S M E S G A E 17 how businesses communicate with audiences N I S S G A M E G 18 refers to where the product is sold and delivered to customers P C E A L 19 the cost of a product or service a company offers E P R I C 20 refers to the actual product or service a company offers O C D U P T R 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services P N T I O O R M O 22 efforts made by a company to shape the way audiences perceive the company N B I U T A P R C L L I E O S 23 department responsible for selling products or services to customers and meeting the company sales goals S E A S L 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service I M O N O S O S R T P A E L 25 identified groups of consumers most likely to purchase your product or service I C N G T T D E A R E S U E A 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched E T K M R E S S T A T 27 the collection, reporting, and examination of actions taken on a website L B T E W Y S N I A C A
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