Ordonner les Lettres Ch. 1 Key Vocabulary/ConceptsVersion en ligne Social Media Marketing Class par Emily O'Berry 1 process of communicating with potential customers to promote a product or service N D V S G R A I E I T 2 consumers’ level of recognition of a company’s product, service, or brand A E A W E S R S N 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors D N B R A 4 process of creating and maintaining the identity of a brand D M G N A M E T B N E A A R N 5 statement or phrase that encourages audience response T L A O L A C C T N O I 6 marketing strategy focused on getting customers to support your product or brand A V O A Y M C D C U T R O C E S 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction T S P O M S C E R R U O T P U 8 path the product or service purchased travels from the company to consumer N U D R S I I O I T T B 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes N L A N E P T N N V E I G 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service U S S P F G U R O C O 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ N R A M G I 12 process of communicating a company’s value to customers G I T E A K M N R 13 process of gathering and analyzing information about customers’ needs and preferences I K E N E M S A H R E R A R C G T 14 process of determining the most effective approach to advertise a product or service I D L A A N I N P G N E M 15 process of promoting a product in a retail environment, including the visual display in retail stores I E H A G S R D N M C I N 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal S M E A E S G 17 how businesses communicate with audiences E S S M G N G A I 18 refers to where the product is sold and delivered to customers E P L A C 19 the cost of a product or service a company offers I P C E R 20 refers to the actual product or service a company offers U O P D R T C 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services O R O P O M I N T 22 efforts made by a company to shape the way audiences perceive the company C O U L N L B E A R T S P I I 23 department responsible for selling products or services to customers and meeting the company sales goals E A S L S 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service O T P N S A S I E R O M O L 25 identified groups of consumers most likely to purchase your product or service E S A A R E U I T C E D N G T 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched E R T T M S T E S K A 27 the collection, reporting, and examination of actions taken on a website I A W C Y S E T L B A N
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