Ordonner les Lettres Ch. 1 Key Vocabulary/ConceptsVersion en ligne Social Media Marketing Class par Emily O'Berry 1 process of communicating with potential customers to promote a product or service T R S I N V D E I A G 2 consumers’ level of recognition of a company’s product, service, or brand E S N A R E W S A 3 distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors A D N R B 4 process of creating and maintaining the identity of a brand T M M G N A E D E A N N B A R 5 statement or phrase that encourages audience response A N I O O L C T T C A L 6 marketing strategy focused on getting customers to support your product or brand O C Y A E V U T A C M S O C D R 7 range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction P O U S O S P E M T R C U T R 8 path the product or service purchased travels from the company to consumer B I R N U I S D O T T I 9 process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes E L N V G T P E A N N N I 10 diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service O C F U O U G S S R P 11 the difference between a company's revenue and its costs; Revenue - Costs = ________ R M I A N G 12 process of communicating a company’s value to customers N T K E M I G A R 13 process of gathering and analyzing information about customers’ needs and preferences A R C E T E H A E K M G R S I N R 14 process of determining the most effective approach to advertise a product or service D A N I P N A E G L I M N 15 process of promoting a product in a retail environment, including the visual display in retail stores R I H I M N A C N D G S E 16 what is communicated to and perceived by an audience; can be verbal, written, and non-verbal E S E G S M A 17 how businesses communicate with audiences E N I G S A M S G 18 refers to where the product is sold and delivered to customers P E A L C 19 the cost of a product or service a company offers C I R P E 20 refers to the actual product or service a company offers U T P R O C D 21 refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services O O T I R P N M O 22 efforts made by a company to shape the way audiences perceive the company I U T I C L R S L P N A O E B 23 department responsible for selling products or services to customers and meeting the company sales goals S S L A E 24 short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service O O I A N T P M S L R O E S 25 identified groups of consumers most likely to purchase your product or service G I C T E N S D U R T E A A E 26 a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched T E K R S E T T S M A 27 the collection, reporting, and examination of actions taken on a website S E N T I C L B W Y A A
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