3. A good guarantee gerantes immediate and relevant feedback from customers.
5.When the guarantee is invoked, there is an immediate opportunity to recover.
1. A good guarantee forces the company to focus on its customers.
4. Information generated from the guarantee program can be used for continuous improvement.
2. An effective guarantee sets clear standards for the organization.
6. Guarantees build marketing muscle by reducing the risk of purchase decisions.
7. Employee morale and loyalty can be enhanced as a result of a good guarantee program.