Relier Pairs Service Guarantees - ReasonsVersion en ligne p.253 par De Sh 1 2 3 4 5 6 7 6. Guarantees build marketing muscle by reducing the risk of purchase decisions. 5.When the guarantee is invoked, there is an immediate opportunity to recover. 3. A good guarantee gerantes immediate and relevant feedback from customers. 7. Employee morale and loyalty can be enhanced as a result of a good guarantee program. 1. A good guarantee forces the company to focus on its customers. 2. An effective guarantee sets clear standards for the organization. 4. Information generated from the guarantee program can be used for continuous improvement.