niche
downmarket
marketing
upmarket
brand
reposition
campaign
endorsement
merchandising
sponsorship
crowded market
hype
mailshot
pitch
Aiming at the mass end of the market.
When the same letter is sent to a large number of possible buyers.
A promotional activity over a specific period of time.
One with too many competing products.
What the sales rep says to the potential customer.
Supporting a cultural or sporting enterprise in return for advertising.
Promoting a product or service with exaggerated or intensive publicity.
When a famous person recommends a product in an advertisement.
Change the image of a product or service.
Matching what the business organization produces with what customers want.
A product which can be recognized by its name.
Aiming at the luxury end of the market.
A range of minor products which all carry the name of a major product.
A small, specialized part of a market.