Relier Pairs MKTG 360 Chp 5 pt 3Version en ligne MKTG 360 Chp 5 pt 3 par Ryan Brown 1 Social Class 2 Lifestyle Analysis 3 Empty Nesters 4 Economic Needs 5 Opinion Leader 6 Economic Buyers 7 Discretionary Income 8 Adoption Process 9 Reference Group 10 Extensive Problem Solving the steps individuals go through on the way to accepting or rejecting a new idea. a group of people who have approximately equal social position as viewed by others in the society. needs concerned with making the best use of a consumers time and money-as the consumer judges it. people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. the analysis of a person's day-to-day pattern pf living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's or psycho-graphics. what is left of disposable income after paying for necessities. a person who influence others. the people to whom an individual looks when forming attitudes about a particular topic. when consumers put much effort into deciding how to satisfy a need. people whose children are grown and who are now able to spend their money in other ways.
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