Relier Pairs MKTG 360 Chp 5 pt 3Version en ligne MKTG 360 Chp 5 pt 3 par Ryan Brown 1 Opinion Leader 2 Economic Needs 3 Economic Buyers 4 Social Class 5 Adoption Process 6 Empty Nesters 7 Lifestyle Analysis 8 Extensive Problem Solving 9 Reference Group 10 Discretionary Income the analysis of a person's day-to-day pattern pf living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's or psycho-graphics. people whose children are grown and who are now able to spend their money in other ways. when consumers put much effort into deciding how to satisfy a need. people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. a person who influence others. a group of people who have approximately equal social position as viewed by others in the society. the people to whom an individual looks when forming attitudes about a particular topic. needs concerned with making the best use of a consumers time and money-as the consumer judges it. what is left of disposable income after paying for necessities. the steps individuals go through on the way to accepting or rejecting a new idea.
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