Relier Pairs MKTG 360 Chp 5 pt 3Version en ligne MKTG 360 Chp 5 pt 3 par Ryan Brown 1 Extensive Problem Solving 2 Social Class 3 Discretionary Income 4 Economic Buyers 5 Opinion Leader 6 Adoption Process 7 Lifestyle Analysis 8 Empty Nesters 9 Economic Needs 10 Reference Group the analysis of a person's day-to-day pattern pf living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's or psycho-graphics. people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. a person who influence others. needs concerned with making the best use of a consumers time and money-as the consumer judges it. people whose children are grown and who are now able to spend their money in other ways. a group of people who have approximately equal social position as viewed by others in the society. the people to whom an individual looks when forming attitudes about a particular topic. when consumers put much effort into deciding how to satisfy a need. the steps individuals go through on the way to accepting or rejecting a new idea. what is left of disposable income after paying for necessities.
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