Wants
Selective Exposure
Selective Retention
Social Needs
Needs
Selective Perception
Personal Needs
Physiological Needs
Perception
Drive
a strong stimulus that encourages action to reduce a need.
people remember only what they want to remember.
biological needs such as the need for, drink, rest, and sex.
how we gather and interpret information from the world around us.
needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others.
people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief.
the basic forces that motivate a person to do something.
needs that are learned during person's life.
an individual's need for personal satisfaction unrelated to what others think or do.
our eyes and minds seek out and notice only information that interests us.