Relier Pairs MKTG 360 Chp 5 pt 2Version en ligne MKTG 360 Chp 5 pt 2 par Ryan Brown 1 Selective Retention 2 Selective Perception 3 Needs 4 Perception 5 Social Needs 6 Personal Needs 7 Physiological Needs 8 Drive 9 Selective Exposure 10 Wants how we gather and interpret information from the world around us. the basic forces that motivate a person to do something. a strong stimulus that encourages action to reduce a need. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. an individual's need for personal satisfaction unrelated to what others think or do. needs that are learned during person's life. biological needs such as the need for, drink, rest, and sex. our eyes and minds seek out and notice only information that interests us. people remember only what they want to remember.
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