Relier Pairs MKTG 360 Chp 5 pt 2Version en ligne MKTG 360 Chp 5 pt 2 par Ryan Brown 1 Perception 2 Drive 3 Wants 4 Selective Retention 5 Personal Needs 6 Physiological Needs 7 Selective Perception 8 Selective Exposure 9 Social Needs 10 Needs our eyes and minds seek out and notice only information that interests us. an individual's need for personal satisfaction unrelated to what others think or do. people remember only what they want to remember. the basic forces that motivate a person to do something. how we gather and interpret information from the world around us. needs that are learned during person's life. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. a strong stimulus that encourages action to reduce a need. biological needs such as the need for, drink, rest, and sex.
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