Relier Pairs MKTG 360 Chp 5 pt 2Version en ligne MKTG 360 Chp 5 pt 2 par Ryan Brown 1 Social Needs 2 Selective Perception 3 Selective Retention 4 Drive 5 Selective Exposure 6 Needs 7 Wants 8 Physiological Needs 9 Perception 10 Personal Needs how we gather and interpret information from the world around us. an individual's need for personal satisfaction unrelated to what others think or do. biological needs such as the need for, drink, rest, and sex. needs concerned with love, friendship, status, and esteem-things that involve a persons interaction with others. needs that are learned during person's life. the basic forces that motivate a person to do something. a strong stimulus that encourages action to reduce a need. people remember only what they want to remember. our eyes and minds seek out and notice only information that interests us. people screen out or modify ideas, messages, and information that conflict with previously learned attitudes and belief.
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