Relier Pairs Marketing VocabularyVersion en ligne Choose the correct word partnership from the previous exercise in International Marketing to complete these definitions. par JAIR ALEXANDER ALZATE TORRES 1 The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts. 2 When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . . 3 The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives. 4 The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors. 5 Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers 6 Yamaha uses its name on other type of products. Its ...................... took them to musical instruments. 7 It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . . 8 . . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products. 9 Seeing Coca-cola or McDonald´s in many films is a clear example of ......... 10 If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio customer retention product feature market segmentation marketing mix marketing strategy brand extension market penetration product placement Brand positioning customer profile
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