If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio
Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers
When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . .
It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . .
The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts.
Seeing Coca-cola or McDonald´s in many films is a clear example of .........
Yamaha uses its name on other type of products. Its ...................... took them to musical instruments.
. . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products.
The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors.
The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives.
product feature
market segmentation
marketing mix
marketing strategy
product placement
brand extension
market penetration
Brand positioning
customer profile
customer retention
