Relier Pairs Marketing VocabularyVersion en ligne Choose the correct word partnership from the previous exercise in International Marketing to complete these definitions. par JAIR ALEXANDER ALZATE TORRES 1 The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts. 2 When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . . 3 . . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products. 4 If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio 5 Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers 6 The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors. 7 It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . . 8 Yamaha uses its name on other type of products. Its ...................... took them to musical instruments. 9 Seeing Coca-cola or McDonald´s in many films is a clear example of ......... 10 The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives. brand extension market penetration product placement customer profile product feature market segmentation customer retention marketing mix Brand positioning marketing strategy
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