Relier Pairs Marketing VocabularyVersion en ligne Choose the correct word partnership from the previous exercise in International Marketing to complete these definitions. par JAIR ALEXANDER ALZATE TORRES 1 It may also be necessary to carry out a STEP a nalysis (sociological/technological/ economic/political) of a new geographical market in order to decide if changes are to be made for . . . . . . . . . . . . . 2 The USP (unique selling point) is the . . . . . . . . . . . . which makes it different from its competitors. 3 The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts. 4 . . . . . . . . . . . is how a product is placed (up-market, mid-market, budget) in relation to rival products. 5 The goal of . . . . . . . . programs is to help companies keep as many customers as possible, often through customer loyalty and brand loyalty initiatives. 6 When entering a new market, a SWOT analysis (strengths/weaknesses/opportunities/ t h reats) is conducted on a product, service or company before deciding on a . . . . . . . . . . . . . 7 If we really want to impact the market we definitely need to try a . . . . . . . . . such as internet, on TV, and radio 8 Seeing Coca-cola or McDonald´s in many films is a clear example of ......... 9 Part of building up a . . . . . . . . . . . . is analysing the buying habits of consumers 10 Yamaha uses its name on other type of products. Its ...................... took them to musical instruments. market segmentation customer profile customer retention brand extension Brand positioning product feature market penetration product placement marketing strategy marketing mix
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