Relier Pairs Market researchVersion en ligne Match the terms with their definitions par Hannah Leadbeater 1 Desk research 2 Postal surveys 3 Observation 4 Testing 5 Panel or group interviews 6 Face to face research 7 One-to-one interviews 8 Sample 9 Telephone surveys 10 Field research Research is carried out via interviews/ questionnaires in the street In-depth responses conducted by a researcher with one respondent Research carried out by sending detailed questionnaires targeted at specific consumers Research through watching consumer behaviour or potential customer numbers Research carried out over the phone A group of people used to represent the views of the wider population Discussions about new products or advertisements carried out in a group Research carried out by seeing people's reactions to products Research is conducted by the firm itself and uses primary data Research conducted from an office using data that has already been collected
Créer jeu