Telephone surveys
One-to-one interviews
Face to face research
Desk research
Observation
Sample
Panel or group interviews
Postal surveys
Field research
Testing
Research conducted from an office using data that has already been collected
Research is carried out via interviews/ questionnaires in the street
Research carried out by seeing people's reactions to products
In-depth responses conducted by a researcher with one respondent
A group of people used to represent the views of the wider population
Research through watching consumer behaviour or potential customer numbers
Discussions about new products or advertisements carried out in a group
Research carried out by sending detailed questionnaires targeted at specific consumers
Research carried out over the phone
Research is conducted by the firm itself and uses primary data