Relier Pairs Market researchVersion en ligne Match the terms with their definitions par Hannah Leadbeater 1 Postal surveys 2 Desk research 3 Panel or group interviews 4 Sample 5 Field research 6 Telephone surveys 7 Observation 8 Testing 9 Face to face research 10 One-to-one interviews A group of people used to represent the views of the wider population Research conducted from an office using data that has already been collected Research carried out by sending detailed questionnaires targeted at specific consumers Research is carried out via interviews/ questionnaires in the street Research carried out by seeing people's reactions to products Research is conducted by the firm itself and uses primary data Discussions about new products or advertisements carried out in a group In-depth responses conducted by a researcher with one respondent Research carried out over the phone Research through watching consumer behaviour or potential customer numbers
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