Relier Pairs Market researchVersion en ligne Match the terms with their definitions par Hannah Leadbeater 1 Observation 2 Sample 3 Desk research 4 Field research 5 Face to face research 6 Telephone surveys 7 One-to-one interviews 8 Postal surveys 9 Testing 10 Panel or group interviews In-depth responses conducted by a researcher with one respondent Research conducted from an office using data that has already been collected Research carried out by sending detailed questionnaires targeted at specific consumers Research is carried out via interviews/ questionnaires in the street Research is conducted by the firm itself and uses primary data Research carried out over the phone Research carried out by seeing people's reactions to products Research through watching consumer behaviour or potential customer numbers A group of people used to represent the views of the wider population Discussions about new products or advertisements carried out in a group
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