Relier Pairs Market researchVersion en ligne Match the terms with their definitions par Hannah Leadbeater 1 Telephone surveys 2 Panel or group interviews 3 Face to face research 4 Testing 5 Sample 6 Field research 7 One-to-one interviews 8 Desk research 9 Postal surveys 10 Observation Discussions about new products or advertisements carried out in a group Research carried out by sending detailed questionnaires targeted at specific consumers Research conducted from an office using data that has already been collected In-depth responses conducted by a researcher with one respondent Research carried out over the phone Research is conducted by the firm itself and uses primary data A group of people used to represent the views of the wider population Research is carried out via interviews/ questionnaires in the street Research carried out by seeing people's reactions to products Research through watching consumer behaviour or potential customer numbers