Relier Pairs 4.01 retail elements in marketVersion en ligne retail elements in marketing par Whitley Washington 1 Marketing 2 Channel of distribution 3 Demographic segmentation 4 Geographic segmentation 5 Promotion 6 Market 7 Market concept 8 Marketing mix 9 Psychographic segmentation 10 Indirect distribution 11 Financing 12 Market segmentation Dividing the entire market into smaller groups having similar characteristics. Communication used to inform, persuade, or remind people about a business’s products. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion. The path a product takes to get from the producer to the consumer A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. The group of all potential customers. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Segmenting a market based on where a person lives Obtaining the money needed to cover the costs of operating a business. A business approach that directs all marketing efforts towards customer wants and needs. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation.
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