Indirect distribution
Promotion
Financing
Marketing
Psychographic segmentation
Demographic segmentation
Market
Market concept
Channel of distribution
Market segmentation
Geographic segmentation
Marketing mix
A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries.
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
The group of all potential customers.
The path a product takes to get from the producer to the consumer
A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts.
A business approach that directs all marketing efforts towards customer wants and needs.
Communication used to inform, persuade, or remind people about a business’s products.
A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation.
Obtaining the money needed to cover the costs of operating a business.
A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion.
Dividing the entire market into smaller groups having similar characteristics.
Segmenting a market based on where a person lives
