Relier Pairs 4.01 retail elements in marketVersion en ligne retail elements in marketing par Whitley Washington 1 Market concept 2 Market 3 Financing 4 Market segmentation 5 Marketing mix 6 Psychographic segmentation 7 Geographic segmentation 8 Demographic segmentation 9 Indirect distribution 10 Marketing 11 Channel of distribution 12 Promotion A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. Dividing the entire market into smaller groups having similar characteristics. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. A business approach that directs all marketing efforts towards customer wants and needs. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Obtaining the money needed to cover the costs of operating a business. The path a product takes to get from the producer to the consumer The group of all potential customers. Communication used to inform, persuade, or remind people about a business’s products. Segmenting a market based on where a person lives A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion.
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