Relier Pairs 4.01 retail elements in marketVersion en ligne retail elements in marketing par Whitley Washington 1 Promotion 2 Channel of distribution 3 Demographic segmentation 4 Geographic segmentation 5 Market 6 Market concept 7 Marketing 8 Indirect distribution 9 Marketing mix 10 Psychographic segmentation 11 Market segmentation 12 Financing A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. The path a product takes to get from the producer to the consumer The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Dividing the entire market into smaller groups having similar characteristics. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts. The group of all potential customers. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation. A business approach that directs all marketing efforts towards customer wants and needs. Segmenting a market based on where a person lives Obtaining the money needed to cover the costs of operating a business. Communication used to inform, persuade, or remind people about a business’s products. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion.
Créer jeu