SWOT analysis
NIVEA brand now extends to
A vital part of the overall business plan is
A business needs to set its overall direction through
NIVEA creme was first introduced
The main sections of the plan cover
The NIVEA FOR MEN brand was launched in
14 product ranges worldwide
The marketing plan
• SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation
The UK in 1998
A business plan
In 1911
