Relier Pairs ML Upper Unit 2Version en ligne Match par Мария Сивак 1 Customer Base 2 Market Adaptation 3 Brand Extension 4 Product Placement 5 Product Feature 6 Marketing Mix 7 Customer Retention 8 Marketing Plan 9 Market Penetration 10 Product Portfolio The range of products offered by a company to cater to different customer needs and preferences. The number of customers a business serves and their diversity, which can include various segments of the market. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The activities aimed at keeping existing customers loyal and engaged with the brand over time. Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. The overall framework that includes product, price, place, and promotion strategies used to market a product or service A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. Adjusting products or services based on cultural preferences and local market demands. The unique characteristics or attributes of a product Strategies implemented to increase sales of existing products in the current market.