Brand Extension
Product Portfolio
Market Adaptation
Customer Base
Product Placement
Product Feature
Market Penetration
Customer Retention
Marketing Plan
Marketing Mix
A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure.
Strategies implemented to increase sales of existing products in the current market.
The overall framework that includes product, price, place, and promotion strategies used to market a product or service
A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame.
The unique characteristics or attributes of a product
Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity.
The number of customers a business serves and their diversity, which can include various segments of the market.
The range of products offered by a company to cater to different customer needs and preferences.
Adjusting products or services based on cultural preferences and local market demands.
The activities aimed at keeping existing customers loyal and engaged with the brand over time.