Relier Pairs ML Upper Unit 2Version en ligne Match par Мария Сивак 1 Product Placement 2 Marketing Mix 3 Product Feature 4 Customer Retention 5 Market Adaptation 6 Product Portfolio 7 Marketing Plan 8 Customer Base 9 Brand Extension 10 Market Penetration A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. The unique characteristics or attributes of a product Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. The number of customers a business serves and their diversity, which can include various segments of the market. Adjusting products or services based on cultural preferences and local market demands. The range of products offered by a company to cater to different customer needs and preferences. Strategies implemented to increase sales of existing products in the current market. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The overall framework that includes product, price, place, and promotion strategies used to market a product or service The activities aimed at keeping existing customers loyal and engaged with the brand over time.