Relier Pairs ML Upper Unit 2Version en ligne Match par Мария Сивак 1 Product Feature 2 Market Penetration 3 Product Portfolio 4 Market Adaptation 5 Brand Extension 6 Product Placement 7 Customer Retention 8 Marketing Mix 9 Customer Base 10 Marketing Plan A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. The overall framework that includes product, price, place, and promotion strategies used to market a product or service Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. Strategies implemented to increase sales of existing products in the current market. Adjusting products or services based on cultural preferences and local market demands. The number of customers a business serves and their diversity, which can include various segments of the market. The activities aimed at keeping existing customers loyal and engaged with the brand over time. The range of products offered by a company to cater to different customer needs and preferences. The unique characteristics or attributes of a product
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