Relier Pairs ML Upper Unit 2Version en ligne Match par Мария Сивак 1 Market Penetration 2 Customer Retention 3 Brand Extension 4 Marketing Mix 5 Product Feature 6 Product Placement 7 Customer Base 8 Marketing Plan 9 Product Portfolio 10 Market Adaptation A document outlining the marketing strategy, tactics, goals, and budget for a specific time frame. The activities aimed at keeping existing customers loyal and engaged with the brand over time. The number of customers a business serves and their diversity, which can include various segments of the market. The range of products offered by a company to cater to different customer needs and preferences. A technique where products are strategically placed in media or events to enhance visibility and increase brand exposure. The unique characteristics or attributes of a product The overall framework that includes product, price, place, and promotion strategies used to market a product or service Expanding a brand into new categories or product lines to attract a wider audience and leverage existing brand equity. Strategies implemented to increase sales of existing products in the current market. Adjusting products or services based on cultural preferences and local market demands.