incentive
brand standard
unique feature
quality inspector
loyalty programme
mid-market segment.
mystery customer
customer journey
A person who checks that the product or service is at the correct level.
The path that you go on as soon as you start using a product or service.
A system where customers get points and benefits from being a member.
One thing that makes you different from your competitors.
The part of the market between the luxury end and the basic.
A person who pretends to use the product or service in order to test the company's customer service.
A level of service that a business guarantees.
Something that encourages you to do something.