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1. 
Reference means_______
A.
(a) Reference books
B.
(b) Leads provided by operation staff
C.
(c) Sales persons
D.
(d) front-office staff
E.
(e) Management
2. 
Conversion in sales language means___________
A.
(a) Converting a buyer into a seller
B.
(b) Converting a seller into a buyer
C.
(c) Converting a prospect into a client
D.
(d) All of these
E.
(e) None of these
3. 
Bank marketing is same as __________
A.
(a) Transaction marketing
B.
(b) Service marketing
C.
(c) Indoor marketing
D.
(d) All of these
E.
(e) None of these
4. 
Leads can be provided by_____________
A.
(a)Friends and relatives
B.
(b) Websites
C.
(c) Directories
D.
(d) Colleagues
E.
(e) All of these
5. 
Which one of the following is not a sales activity Find the same
A.
(a) Identifying leads
B.
(b) Making a call
C.
(c) Presentation
D.
(d) Negotiation
E.
(e) After sales service
6. 
The performance of a salesperson can' be enhanced by___________
A.
(a)Increasing the sales incentives
B.
(b) Increasing the number of products to be sold
C.
(c) Appropriate training
D.
(d) All of these
E.
(e) None of these
7. 
Sales promotion involves Find the incorrect option
A.
(a) Building product awareness
B.
(b) Creating interest
C.
(c) Providing information
D.
(d) Designing new products
E.
(e) None of these
8. 
Cross selling can be resorted to by________
A.
(a) All sales persons
B.
(b) Employees
C.
(c) All employers
D.
(d) Outsourced agencies
E.
(e) All service provider
9. 
Cross selling is very effective in sale of one of the following
A.
(a) Debit card
B.
(b) Credit cards
C.
(c) Internet banking
D.
(d) Auto loans
E.
(e) All of these
10. 
Target market for debit cards is___________
A.
(a) All existing account holders
B.
(b) All sales person
C.
(c) All NRI's
D.
(d) All HNI's
E.
(e) All of these
11. 
Target market for home loans is_____________
A.
(a) All builders
B.
(b) All housing societies
C.
(c) Agriculturists
D.
(d) All of these
E.
(e) None of these
12. 
Market innovation means
A.
(a) Design new products
B.
(b) New styles of marketing
C.
(c) New ideas in sales steps
D.
(d) Only 1 and 2
E.
(e) All a,b,c
13. 
Market penetration cans notes___________
A.
(a) Covering a wide area of the market for sales
B.
(b) Entering the buyer’s houses
C.
(c) Entering the sellers houses
D.
(d) Entering all shops and business houses
E.
(e) All of these
14. 
Market penetration can be possible through___________
A.
(a) More calls to the same buyers
B.
(b) More calls to money buyers
C.
(c) Surrogate marketing
D.
(d) Alternative marketing
E.
(e) All of these
15. 
cross-selling means__________
A.
(a) One salesman selling to another salesman
B.
(b) Selling across territories
C.
(c) Selling across countries
D.
(d) Selling additional products to existing customers
E.
(e) All of these
16. 
Difference between Direct and Indirect marketing is___________
A.
(a) Direct marketing is to banks employees, Indirect is to outsiders
B.
(b) Direct marketing to outsiders, Indirect is to employees
C.
(c) Direct marketing is to Bank owners, indirect is to outsiders
D.
(d) Direct marketing is to other banks employees, indirect is outsiders
E.
(e) None of these
17. 
Transaction marketing means_______________
A.
(a) Marketing only to strangers
B.
(b) more selling's of goods
C.
(c) Doing banking transactions
D.
(d) All of these above
E.
(e) None of these
18. 
In marketing it is necessary to identify__________
A.
(a) Potential sellers
B.
(b) Selling employees
C.
(c) Potential products and services
D.
(d) Key existing and potential customers
E.
(e) All of the above
19. 
NRI is an easy target for effective marketing because
A.
(a) He likes Indian goods
B.
(b) He does not like Indian goods
C.
(c) He is easily approachable
D.
(d) It is cheaper to contact NRI's
E.
(e) There are special products designed for NRI's
20. 
A DSA helps in_______
A.
(a)Boosting Direct Sales
B.
(b) Contacting customers on the Net
C.
(c) Indirect Marketing
D.
(d) Direct Marketing
E.
(e) None of these