Reading The AXE effect

Test

The text describes how Unilever promoted their Axe deodorant spray in the USA. Read the article and choose the best answer for each of the questions.

Téléchargez la version pour jouer sur papier

Dupliquer

Créer un défi

À propos de Test

Second Language

Segunda Lengua

reading comprehension

1 fois fait

Créé par

Nenika Campos

Mexico

Top 10 résultats

Il n'y a toujours pas de résultats pour ce jeu. Soyez le premier à apparaître dans le classement!

Connectez-vous

pour vous identifier.

Créez votre propre jeu gratuite à partir de notre créateur de jeu

Créez test

Affrontez vos amis pour voir qui obtient le meilleur score dans ce jeu

Créer un défi


Reading The AXE effect Version en ligne The text describes how Unilever promoted their Axe deodorant spray in the USA. Read the article and choose the best answer for each of the questions. par Nenika Campos 1 1.- Who were the target audience in Unliever’s promotional campaign? a a) young women b b) young men c c) men of all ages d d) men and women 2 2.- How did people get an invitation to the house party? a a) by receiving direct mail. b b) by answering an advertisement. . c c) by applying through an internet site d) by participating in a game d d) by participating in a game. 3 3.- What was aim of the publicity for the house party? a a) to show an exotic location b b) to improve men’s dating skills c c) to excite people’s curiosity d d) to show people they needed AXE 4 4.- According to Mary Drapp, what was the aim of the promotional campaing? a a) to increase brand awareness. b b) to encourage people to visit the website. c c c) to encourage a different type of customer to buy the product. d d) to show the effectiveness of the product. 5 5.- What was unique about the promotion of AXE? a a) the house party b b) the television programme. c c) the free disc. d) the use of the internet. d d) the use of the internet. 6 6.- What was the effect of the marketing campaign? a a) Twenty-two per cent more people knew about AXE b b) Sales of AXE increased by 22% c c) c) There was an increase in the percentage of young men who knew about AXE d d) Brand awareness rose to 3.7%.

Reading The AXE effect Version en ligne

The text describes how Unilever promoted their Axe deodorant spray in the USA. Read the article and choose the best answer for each of the questions.

par Nenika Campos

1.- Who were the target audience in Unliever’s promotional campaign?

a) young women

b) young men

c) men of all ages

d) men and women

2.- How did people get an invitation to the house party?

a) by receiving direct mail.

b) by answering an advertisement. .

c) by applying through an internet site d) by participating in a game

d) by participating in a game.

3.- What was aim of the publicity for the house party?

a) to show an exotic location

b) to improve men’s dating skills

c) to excite people’s curiosity

d) to show people they needed AXE

4.- According to Mary Drapp, what was the aim of the promotional campaing?

a) to increase brand awareness.

b) to encourage people to visit the website. c

c) to encourage a different type of customer to buy the product.

d) to show the effectiveness of the product.

5.- What was unique about the promotion of AXE?

a) the house party

b) the television programme.

c) the free disc. d) the use of the internet.

d) the use of the internet.

6.- What was the effect of the marketing campaign?

a) Twenty-two per cent more people knew about AXE

b) Sales of AXE increased by 22%

c) c) There was an increase in the percentage of young men who knew about AXE

d) Brand awareness rose to 3.7%.

Reading The AXE effect

Test

Téléchargez la version pour jouer sur papier

Créé par

Top 10 résultats

Top Jeux

Memory

NEW JEANS

Relier Colonnes

The Bill of Rights

Carte Interactive

Blank Keyboard Test

Carte Interactive

13 Colonies Map

Carte Interactive

Heart Labeling

Reading The AXE effect Version en ligne

par Nenika Campos

1.- Who were the target audience in Unliever’s promotional campaign?

2.- How did people get an invitation to the house party?

3.- What was aim of the publicity for the house party?

4.- According to Mary Drapp, what was the aim of the promotional campaing?

5.- What was unique about the promotion of AXE?

6.- What was the effect of the marketing campaign?