Product placement
Comparative marketing
Coupon codes
Word-of-mouth marketing
A loyalty program
A celebrity endorsement
Search-engine marketing
A free sample
points out the superiority of a product over its competitors.
lets people try a product they weren't planning on buying.
links the name and image of a famous person to a product.
rewards customers for repeatedly purchasing products from one retailer.
gets attention for products when they are shown in movies or on TV shows.
occurs when satisfied customers tell others about their positive experience.
promotes a product or service related to your search on the results page.
can be obtained at many websites or magazines and entitle customers to discounts.