B2C
ROI
Call to action (CTA)
prospect
B2B
lead
persona
flyer
swag
booth
small storefront in a trade show where a company can sell and show products
a person regarded as likely to succeed or as a potential customer, client, etc.
a person regarded as likely to succeed or as a potential customer, client, etc.
return on investment
Examples of this would be free pens, prizes or bags. These would all carry the company's name and some kind of call to action (e.g. a QR code)
An invitation to a potential customer to behave in a desired way, which will bring them closer to making a purchase.
Business to Customer
Business to Business
a small give-away pamphlet, with a carefully crafted, shortened message, displaying all the features of 'AIDA' (Attention, Interest, Desire and Action)
characters created to represent the different user types within a targeted demographic, attitude or behaviour set that might use a site, brand or product a similar way.
