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Mathematical theory: empasis on contents, passive receiver, no direct feedback, behaviourism, lineal, vertical, authoritarian, unidirectional...

A language is a system of arbitrary vocal symbols by means of which members of a society interact in terms of their culture.

Functionalist: raised the study of comm from questions - who says what,through which channel, to whom and with what effect? Sender controls message and distribution

The term communication means fellowship, something to share, something to live together. Perspectives of communication: act to transmit info (active sender, passive receiver), act of exchange(EMIREC-EMIREC)

5 subcompetences: grammatical, discursive, sociolinguistic, strategic, sociocultural.

Elements of communication: code, channel, sender, receiver, message, context.

Non -verbal communication: the communication that takes place without words.

4 aspects of CC : systematic potential, occurrence, feasibility, appropiacy. Utter grammatically correct forms and rules of use.

Communication involves dialogue, exchange, interaction, and cooperative construction.

Language is a purely human and non instinctive method of communicating ideas, emotions and desires by means of voluntarily produced symbols.

6 language functions: referential, expressive, conative, phatic, poetic, metalinguistic. (topic 16)

Teaching does not consist of transferring knowledge, but rather of creating the possibilities for production and construction.

Learning an activity that interacts with the help of digital media. AIM: create capable of critical analysis, reflecting on the current Knowledge Society. Empashis on process (not effects) Teacher= facilitator of the analysis and critical reflection. Stds= active analytical, critical and creative p o v

All communication process should always be an attempt to relate, to share with others.

Defining what we understand by language and its culture will mean to say what kind of society we want to live in.

Semiotic theory: two way model, concept of coding and decoding. Main purpose is to persuade, control and manipulate the receiver's behaviour. False democracy, feedback confused with participation.

Kaplun 1998/2002

Canale and Swain

Eco Kaplun 1988 Aparici 2010

Freire

Finch

Kaplun 1998

Sapir 1921

Dell Hymes

Wolton 2006

Trager 1949

Jakobson

Shannon and Weaver

Lasswell 1948

Connectivist T. George Siemens, 2010 Aparici 2012

Aparici 2003

Lasswell