Relier Pairs packagingVersion en ligne Match the columns par Claire de Sagey 1 when the packaging is glossy and appealing for the customer 2 when it makes the marketing mix be effective or a failure 3 elements enabling the customers to make a clear difference between products and brands 4 when it deals to be sure the product will arrive safely and will not have to be returned because of bad conditions, 5 giving the customer relevant data for him to make the adequate choice protection promotion and information attracting the customer evaluation differentiation and brand support
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