Relier Pairs packagingVersion en ligne Match the columns par Claire de Sagey 1 when it deals to be sure the product will arrive safely and will not have to be returned because of bad conditions, 2 elements enabling the customers to make a clear difference between products and brands 3 when the packaging is glossy and appealing for the customer 4 giving the customer relevant data for him to make the adequate choice 5 when it makes the marketing mix be effective or a failure evaluation differentiation and brand support attracting the customer protection promotion and information