Relier Pairs packagingVersion en ligne Match the columns par Claire de Sagey 1 when the packaging is glossy and appealing for the customer 2 elements enabling the customers to make a clear difference between products and brands 3 when it makes the marketing mix be effective or a failure 4 giving the customer relevant data for him to make the adequate choice 5 when it deals to be sure the product will arrive safely and will not have to be returned because of bad conditions, promotion and information protection evaluation differentiation and brand support attracting the customer
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