If you withhold something (from someone),
If you regret (doing) something,
If people accuse you of (doing) something,
If you deny (doing) something,
If you promote something,
If employers reject a job applicant,
If you obtain something,
you say it is a good thing.
you are sorry that you did it.
you say you didn't do it.
they don't want that person.
they say you did something bad or wrong.
you keep it and don't give it to that person.
you get or achieve it.