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1. Explaining the Features & Benefits
2. Comparing Services & Systems
3. Asking Questions & Expressing Concerns
4. Handling Questions & Concerns

One of the problems is that...

That's true, but...

What happens if...?

It's a lot more accurate/ It's a lot less time consuming because...

It might seem..., but in fact...

It'll enable you to...

Another useful features is...

It'll let you/It'll make it easier to/ It'll help you to...

I'm not convinced that...

Will it let me/allow me to...?

The new system will be much...

I'm sure you'll find it much

I have a question, too

But wouldn't that...?

The main benefit is...

That's a good question.