1
Is the application of marketing principles to satisfy the varied needs and wants of different people residing across the national borders.
2
Is the starting point of all marketing and business activities of an enterprise.
3
Is the process of estimating what your business’s sales are going to be in the future
4
Almost all services include some ".............. ..............." even if the bulk of what the consumer is paying for is intangible.
5
It serves as the face of your company, coordinating and producing all materials representing the business.
6
Is the process of determining the viability of a new service or product through research conducted directly with potential customers.
7
The delivery of your service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for.
8
Includes advertising, public relations, and promotional strategy.
9
Refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
10
Refers to a good or service that a company offers to customers.
11
All companies are reliant on the people who run them from front line Sales staff to the Managing Director.
12
Is the cost consumers pay for a product.
13
A company determine where they should sell a product and how to deliver the product to the market.
