Ask, "What does the “user” need?"
Think "Is this safe to try?"
Collaborate towards a clear common goal
Shift decision-making to those closest to the work
Make it clear who decides
Ask, “What is the actionable insight?”
Engage in constructive conflict
Shift to real-time work via collaboration tools
Use digital and analytics to win
Make data-driven decisions
Ask, "What can we stop doing?”
Shift resources to growth opportunities
Shift to progress over perfection
Be creative and courageous in solutions
Make priorities explicit
Make testable hypotheses
