Having new customers, an increased awareness of what they do and what they offer, and more business.
B.
It can help boost a company's revenue, and profits can be invested back into the company to help it expand and grow. More money makes a company more profitable.
C.
It takes the traditional idea behind coupons and adapts it for the electronic age. It looks simple, but it's a complicated and clever idea.
D.
Shoppers who are smart in the way they shop, always looking for good bargains.
E.
It offered subscribers daily deals, many of which are very attractive. Also, it only works if large numbers of people sign up for it.
2.
Why does the writer refer to the idea behind Groupon as "deceptively simple"?
A.
Having new customers, an increased awareness of what they do and what they offer, and more business.
B.
It can help boost a company's revenue, and profits can be invested back into the company to help it expand and grow. More money makes a company more profitable.
C.
It takes the traditional idea behind coupons and adapts it for the electronic age. It looks simple, but it's a complicated and clever idea.
D.
Shoppers who are smart in the way they shop, always looking for good bargains.
E.
It offered subscribers daily deals, many of which are very attractive. Also, it only works if large numbers of people sign up for it.
3.
Why was Groupon "revolutionary" in the coupon business? What did it do?
A.
Having new customers, an increased awareness of what they do and what they offer, and more business.
B.
It can help boost a company's revenue, and profits can be invested back into the company to help it expand and grow. More money makes a company more profitable.
C.
It takes the traditional idea behind coupons and adapts it for the electronic age. It looks simple, but it's a complicated and clever idea.
D.
Shoppers who are smart in the way they shop, always looking for good bargains.
E.
It offered subscribers daily deals, many of which are very attractive. Also, it only works if large numbers of people sign up for it.
4.
What kind of successes do small businesses report after using Groupon?
A.
Having new customers, an increased awareness of what they do and what they offer, and more business.
B.
It can help boost a company's revenue, and profits can be invested back into the company to help it expand and grow. More money makes a company more profitable.
C.
It takes the traditional idea behind coupons and adapts it for the electronic age. It looks simple, but it's a complicated and clever idea.
D.
Shoppers who are smart in the way they shop, always looking for good bargains.
E.
It offered subscribers daily deals, many of which are very attractive. Also, it only works if large numbers of people sign up for it.
5.
Why is Groupon a "life saver" for some business? Why is it good for the "bottom line"?
A.
Having new customers, an increased awareness of what they do and what they offer, and more business.
B.
It can help boost a company's revenue, and profits can be invested back into the company to help it expand and grow. More money makes a company more profitable.
C.
It takes the traditional idea behind coupons and adapts it for the electronic age. It looks simple, but it's a complicated and clever idea.
D.
Shoppers who are smart in the way they shop, always looking for good bargains.
E.
It offered subscribers daily deals, many of which are very attractive. Also, it only works if large numbers of people sign up for it.
