1
.
An
e
-
Commerce
strategy
is
like
any
____________________
strategy
?
it
requires
research
,
planning
and
the
right
execution
to
deliver
for
your
business
objectives
and
the
needs
of
customers
.
2
.
A
common
problem
for
many
organizations
is
that
they
only
consider
their
own
perspective
rather
than
that
of
the
____________________
.
3
.
Online
,
organisations
should
provide
the
opportunity
for
visitors
to
sign
up
for
newsletters
,
____________________
to
blogs
,
participate
on
social
media
(
and
then
leverage
this
activity
to
direct
users
to
your
website
)
,
and
undertake
personalized
direct
marketing
campaigns
via
email
to
keep
customers
informed
with
useful
information
based
on
what
you
know
about
their
interests
/
activities
.
4
.
____________________
is
a
powerful
tool
that
can
be
very
rewarding
when
done
correctly
.
5
.
Incentives
don
?
t
always
have
to
include
____________________
.
Free
shipping
and
free
returns
and
/
or
in
-
store
returns
are
an
excellent
way
to
add
value
to
the
customer
?
s
online
retail
experience
.
