1
Customer level of approval when comparing a product's perceived performance with his or her expectations.
2
Management philosophy according to which a firm's goals can be best achieved through identification and satisfaction of the customers' stated and unstated needs and wants.
3
A product or service that has been bought by an individual or business.
4
Totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs.
5
A good or service that most closely meets the requirements of a particular market and yields enough profit to justify its continued existence.
6
Way to satisfy a need. They are unlimited. The more a society evolves the more the wishes of its members increase.
7
Place where forces of demand and supply operate, and where buyers and sellers interact.
8
Desire to acquire a specific product based on the determined purchase capacity.
9
The extent to which a good or service is perceived by its customer to meet his or her needs or wants, measured by customer's willingness to pay for it.
10
State of perceived lack, typical of the human condition, caused when there is no balance between what is required and what is had
