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1. Lead with Heart
2. Live to Serve
3. Love to Learn
4. Founders’ Growth Mindset

Think “we before me.”

Share Openly and Directly

Take risks

Unleash our Inner Entrepreneur

Model Grit and Resilience

Think “we before me”

Never stop doing what we love

Amplify the Customer Experience

Live to Serve

Include

Obsess over ABO Success

Have a shared sense of urgency to help Amway Business Owners succeed with customer experience

Love to Learn

Lead with heart

Get outside of our comfort zones

Show the way with love and humility

Work together to do the right thing.

Explore New Paths

Learn fast

Pursue our Passions