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This is a segment group

According to the consultant Roy Young __________________ "is the root of all income.”

are the specific actions you take to achieve the goals of your market- ing strategy

every aspect of advertising, brochures, packaging, salespeople and sales methodology.

How much are you going to charge for your product or service

Group of people who are willing and able to become and to remain your customers.

Market

Geographic’s

Marketing plan

Promotion

Price

Marketing