are the specific actions you take to achieve the goals of your market- ing strategy
every aspect of advertising, brochures, packaging, salespeople and sales methodology.
Group of people who are willing and able to become and to remain your customers.
According to the consultant Roy Young __________________ "is the root of all income.”
This is a segment group
How much are you going to charge for your product or service
Market
Marketing plan
Geographic’s
Marketing
Price
Promotion