1
Show programmes of completely different appeal from rivals
2
Having no breaks between programmes
3
Adding length to hit shows and promoting them as specials
4
Use a central strong show to prop up the ones before and after it
5
Place promising new show between a pair of established titles
6
Place strong series before weaker/new series
7
Set the tone for the entire evening
8
Use long form of programmes or starting/end programmes at odd times
9
Attention-grabbing strategy planned in advance but released last moment
10
Match competitor with programme of identical appeal
11
Two episodes of the same title back to back
12
Place new programmes of the same genre back to back
