SPENDING
CUSTOMER
BUDGET
WANTS
NEEDS
VALUE
P
I
E
S
B
U
D
G
E
T
E
A
I
K
H
A
V
A
L
U
E
T
D
N
V
E
F
A
A
O
C
O
R
P
W
S
G
O
P
I
Q
U
G
K
V
K
T
W
C
Z
A
I
S
N
N
C
O
N
S
E
F
U
I
T
I
E
V
M
A
A
B
R
U
H
O
D
E
M
I
W
I
S
I
E
K
M
N
D
M
E
A
E
I
N
O
C
E
E
S
E
J
P
J
B
Q
E
P
R
P
T
U
A
Q
W
O
U
S
A
H
S
R
