Masthead
Advert
Photo
Body
Headline
Standfirst
Lede
Cover story
Logo
Teaser
The photograph needs to tell the story.
Photos and snippets of interesting stories to encourage you to buy the paper and read more.
A line after the headline to give more information about the story.
The important first sentence or paragraph that summarises the story and answers as many as possible of the 5 W’s (Who? What? Where? When? Why?) and H (How?).
Companies pay for advertising space. A banner advertisement is one that is the whole width of the page.
The designed name of the newspaper.
The full details of the news story.
The leading story used on the front cover.
The title of the story designed to summarise the story and grab the reader’s attention.
The title of the newspaper
