Relier Pairs MKTG 360 Chp 4 Version en ligne MKTG 360 Chp 4 par Ryan Brown 1 Multiple Target Market Approach 2 Single Target Market Approach 3 Positioning 4 Market 5 Market Segment 6 Customer Relationship Management (CRM) 7 Segmenting 8 Generic Market 9 Segmenters 10 Combined Target Market Approach an aggregating process that clusters people with similar needs into a market segment. an approach where the sellers fine-tunes the marketing effort with information from a detailed customer database. aim at one or more homogeneous segments and try to develop a different marketing mix for each segment. segmenting the market and choosing two or more segments, then treating each as a separate target market needing a different marketing mix. a relatively homogeneous group of customers who will respond to a marketing mix in a similar way. segmenting the market and picking one of the homogeneous segments at the firm's target market. a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or service-that is, ways of satisfying those needs. a market with broadly similar needs-and sellers offering various and often diverse ways of satisfying those needs. combining two or more sub-markets into one larger target market as a basis for one strategy. an approach that refers to how customers think about proposed or preset brands in a markets.
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