Relier Pairs MKTG 360 Chp 4 Version en ligne MKTG 360 Chp 4 par Ryan Brown 1 Positioning 2 Market Segment 3 Segmenting 4 Segmenters 5 Combined Target Market Approach 6 Market 7 Generic Market 8 Customer Relationship Management (CRM) 9 Multiple Target Market Approach 10 Single Target Market Approach aim at one or more homogeneous segments and try to develop a different marketing mix for each segment. a relatively homogeneous group of customers who will respond to a marketing mix in a similar way. a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or service-that is, ways of satisfying those needs. an approach where the sellers fine-tunes the marketing effort with information from a detailed customer database. an aggregating process that clusters people with similar needs into a market segment. a market with broadly similar needs-and sellers offering various and often diverse ways of satisfying those needs. segmenting the market and picking one of the homogeneous segments at the firm's target market. segmenting the market and choosing two or more segments, then treating each as a separate target market needing a different marketing mix. an approach that refers to how customers think about proposed or preset brands in a markets. combining two or more sub-markets into one larger target market as a basis for one strategy.
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