Segmenting
Market Segment
Positioning
Customer Relationship Management (CRM)
Multiple Target Market Approach
Combined Target Market Approach
Single Target Market Approach
Segmenters
Market
Generic Market
a market with broadly similar needs-and sellers offering various and often diverse ways of satisfying those needs.
segmenting the market and choosing two or more segments, then treating each as a separate target market needing a different marketing mix.
an approach where the sellers fine-tunes the marketing effort with information from a detailed customer database.
an aggregating process that clusters people with similar needs into a market segment.
combining two or more sub-markets into one larger target market as a basis for one strategy.
a group of potential customers with similar needs who are willing to exchange something of value with sellers offering various goods or service-that is, ways of satisfying those needs.
segmenting the market and picking one of the homogeneous segments at the firm's target market.
aim at one or more homogeneous segments and try to develop a different marketing mix for each segment.
an approach that refers to how customers think about proposed or preset brands in a markets.
a relatively homogeneous group of customers who will respond to a marketing mix in a similar way.
