PART
1
market
share
in
global
markets
is
not
easy
,
especially
in
a
competitive
____________________
such
as
luxury
cars
.
Infiniti
,
the
luxury
car
maker
,
is
embarking
on
an
aggressive
global
growth
____________________
driven
by
new
products
,
market
expansion
and
a
globally
consistent
____________________
image
.
Its
innovative
and
____________________
marketing
strategy
aims
to
improve
____________________
of
the
brand
and
highlight
the
superiority
of
its
products
.
PART
2
The
luxury
car
____________________
is
highly
competitive
.
As
Infiniti
is
a
relatively
new
entrant
into
this
market
it
required
an
innovative
and
creative
marketing
strategy
to
create
global
awareness
of
the
brand
and
its
brand
promise
.
International
marketing
is
the
process
of
identifying
and
anticipating
____________________
wants
and
needs
across
different
national
markets
and
then
demonstrating
how
these
requirements
are
being
met
.
For
Infiniti
,
Formula
One
is
a
____________________
element
of
this
creative
strategy
to
build
global
brand
awareness
.
To
achieve
its
global
growth
plans
,
Infiniti
required
a
high
visibility
platform
to
showcase
the
brand
to
its
new
markets
.
A
marketing
platform
is
a
mass
____________________
tool
that
allows
a
business
to
____________________
brand
awareness
and
thereby
lead
consumers
to
____________________
its
product
.
Partnering
with
Red
Bull
Racing
and
Sebastian
Vettel
provided
Infiniti
with
the
brand
exposure
it
required
on
a
global
scale
.
Formula
1
racing
has
a
global
____________________
and
is
the
perfect
____________________
for
high
performance
cars
and
technology
.
The
fact
that
Sebastian
Vettel
,
arguably
the
best
driver
in
the
world
,
wanted
to
help
design
a
new
luxury
Infiniti
model
demonstrated
the
____________________
of
the
brand
and
its
cars
.
PART
3
A
strategy
is
a
plan
that
enables
an
organisation
to
____________________
its
aims
and
objectives
.
For
Infiniti
,
the
key
objectives
of
its
marketing
strategy
are
to
____________________
brand
awareness
and
increase
____________________
in
new
and
existing
markets
.
In
terms
of
market
expansion
,
Infiniti's
growth
strategy
focuses
on
countries
where
____________________
for
luxury
vehicles
is
high
.
For
example
China
,
Infiniti's
fastest
growing
market
,
has
a
new
____________________
opening
every
week
.
