Leader
Endorsement
Awareness
Launch
Share
Lifecycle
Challenger
Name
Loyalty
Stretching
Segment
Range
Placement
Research
Image
information about what consumers want or need
customers of a similar age, income level or social group
the second best-selling product or brand in a market
how familiar people are with a brand (or its logo and slogan)
the best-selling product or brand in a market
when products are used in films or TV programmes
the ideas and beliefs people have about a brand
the tendency to always buy a particular brand
using an existing name on another type of product
the length of time people continue to buy a product
the title given to a product by the company that makes it
the use of a well-known person to advertise products
the percentage of sales a company has
the introduction of a product to the market
the set of products made by a company